Spocto Brings Targeted Consumer Engagement To India

Main Image
  • Like
  • Comment
  • Share

spocto, a multi-channel digital analytics marketing platform, has received investments of over USD 2 Million from its parent company, Intelligentia and is planning to raise funding of around USD 7-10 Million by Dec 2016 for acquisitions and technology Integrations.

Spocto offers insights into consumer behavior and preferences on social media platforms like Facebook, Twitter, Linkedin, emails, voice and Text, at specific times. The service segregates valuable consumer data based on on proprietary logic, called ‘spocto profiles’. Advertisers can avail this valuable data and target specific consumers for maximum conversion rates on every penny spent.


“Customers lead multi-device, multi-platform lives and the digital touch points to reach them are constantly changing. They are bombarded with a constant flood of marketing messages from a single brand, across platforms. In most cases, instead of communicating a positive message, this leads to brand noise,” said Sumeet Srivastava, Chief Executive Officer, spocto, “Through Spocto, we aim to ‘unspam’ the customer and enable businesses to communicate with them in a budget efficient manner. Our thorough monitoring ensures streamlined communication so that a brand’s message reaches the relevant consumer only at the time and on a platform that is most suitable for them.”

“Researches have shown that the 62 trillion spam emails sent each year waste 33 billion kilowatt hours of power, or enough to power 2.4 million homes. Our methods, apart from guaranteeing a better ROI through channel and budget optimization, are eco-friendly and help reduce carbon footprint,” said Amit Gupta, Chief Operating Officer, spocto, “Our single dashboard set-up further simplifies the user experience, orchestrates cross-channel engagement and provides heat maps to understand brand conversations, zoomed up to city level.”

Key services offered by Spocto Includes

  •  Multi-lingual and multi-channel customer engagement platform: Expands the brand’s view of the customer and helps connect with rural and urban audiences effectively across channels and platforms.
  • Data analytic engine: Get real-time actionable insights to improve marketing-mix.
  • Digital footprint: Map and monitor the continuously changing customer digital footprint while simultaneously engaging in conversations online across social media.
  • 360 degree of view of customer: Customer lifecycle understanding and management.
  • Analytics for all digital channels: Hyper-local tracking of all customer engagements and global reach of campaigns with geo-fencing reporting.
  • Single Application Program Interface (API) integration: Integration with multiple databases and file systems.
Deepak SinghDeepak Singh
Deepak has more than 8 years of experience in covering technology for several eminent publications in India. He currently leads an enthusiastic team of young writers at Smartprix and tries to uphold the highest quality standards.

Related Articles

ImageHyundai Exter Hy-CNG Duo With Twin-Cylinder Technology Launched In India: Check Features And Price Here

Ever since Hyundai released the entry-level crossover Exter’s CNG variant, buyers have been waiting for the company to adopt the dual-cylinder technology that saves up the boot space. Now, the second-largest automaker in the country has launched the Hyundai Exter Hy-CNG Duo. Of course, Tata pioneered the technology in India, but considering its utility, other …

ImageOPPO eyes to disrupt online smartphone market with its all new OPPO K3

OPPO, the leading global smartphone brand is widely recognized for delivering products that are meaningful, exciting and innovative, and truly capture the spirit of digital generation. Patronized by millennials, OPPO has is known for providing best in class specifications and cutting-edge camera technology catering to all price segments in order to redefine the possibilities of …

ImageReliance Jio expands its service suite with Haptik AI for About Rs. 700 Crores

Reliance Jio has acquired the Mumbai-based Haptik AI platform for about Rs. 700 crore. As per the deal, Reliance would now hold about 87 percent of the business and the rest by Haptik founders and employees. As an initial investment, the conglomerate would be transferring Rs. 230 crore for growth and expansion. ALSO READ: 9 Reliance Jio Products And …

ImageXiaomi to launch Redmi Pad SE 4G Variant in India: Launch Teased

Xiaomi announced the Redmi Pad SE 5G during the Xiaomi Smarter Living Event earlier in April 2024. Now, the brand has confirmed that it will launch the 4G trim of the Pad SE later in July. Through this move, Xiaomi aims to target the market of consumers who still need 4G Tablets. The page for …

ImageSony Brings BRAVIA Theatre Bar 8 & Bar 9 Soundbars to India: Price, Specs

Leading lifestyle brand, Sony has announced its latest BRAVIA Theatre Bar 8 & Bar 9 Soundbars for unmatched audio experience for Indian homes. These soundbars are designed to offer an immersive cinematic experience combining Sony’s expertise in audio and visual technologies with advanced features for all-around entertainment. BRAVIA Theatre Bar 8 comes with 11 speaker …


Be the first to leave a comment.