OPPO, the leading global smartphone brand is widely recognized for delivering products that are meaningful, exciting and innovative, and truly capture the spirit of digital generation. Patronized by millennials, OPPO has is known for providing best in class specifications and cutting-edge camera technology catering to all price segments in order to redefine the possibilities of a smartphone.
Started off as an offline-first brand in India in 2014, OPPO has made a mark across various online platforms owing to its aggressive distribution network and partnerships with all major e-commerce platforms like Flipkart, Amazon, etc.
To strengthen this multi-channel strategy further, OPPO is soon going to launch its all-new OPPO K3 that will be available online on Amazon India only. Successor to the OPPO K1, K3 boasts of powerful Snapdragon 710 processor, in-display fingerprint sensor. a 16 MP front rising camera, VOOC Flash Charge 3.0, etc..and aims to elevate the smartphone experience thereby strengthening its online platform.
The all-new #OPPOK3 is Designed to Perform with a powerful Qualcomm Snapdragon 710 processor.
Now open a world to immersive entertainment with a 6.5-inch AMOLED Full Screen, Dolby Atmos, and more exciting features!
Launching on 19th July. https://t.co/uyV0eFKvOG pic.twitter.com/yFyxn4wdI1
— OPPO India (@oppomobileindia) July 12, 2019
Designed for the tech-savvy millennials
Indian Online retail channels are growing at a healthy profit margin and now account for 38% of the smartphone industry. With the K3, OPPO further consolidates its online strategy in India. As was corroborated by the success of K1, these aggressive online offerings will help the brand tap into internet-savvy millennials, many of whom haven’t owned an OPPO phone in the past.
At the same time, while expanding its online footprint, OPPO has maintained a balance by ensuring that the MOP of each product isn’t breached on any of the e-commerce platforms. That’s one of the primary reasons why the demand for OPPO products has grown uniformly across different tiers.
OPPO K3 To be a feature backed device to cater to the younger Audience
To start with, OPPO K3 will have an uninterrupted, notch-less 6.5-inch AMOLED panoramic display made possible by a trendy rising front camera placed in the middle transparent on edges which helps in minimizing the noise. Underneath its gorgeous display, OPPO has placed the next generation In-display fingerprint sensor which makes the K3 unlocking speed increase by 28.5% and the unlocking success rate increased by 10%. The smartphone is powered by the powerful Snapdragon 710 chipset. The OPPO K3 comes in two variants 6GB + 64 GB and 8GB + 128GB memory available in two stunning colours – Aurora Blue and Jade Black.
Needless to say, this robust performance hardware will veritably make the OPPO K3 immensely appealing to young Indian consumers, particularly those who prioritize mobile gaming as the device will offer smooth and lag-free gaming experience.
The stunning OPPO K3 will not only strive to elevate user experience but will also be embraced by the millennials and it will continue with OPPO’s promise to cater to the wants of their consumers.