TL; DR
- Samsung’s Harman buys Masimo’s premium audio brands.
- The deal is worth $350 million for B&W, Denon, Polk and a slew of other brands.
- Samsung eyes top audio spot, with future tech integration across platforms.
Samsung is significantly expanding their presence in the high-end audio market. Its subsidiary, Harman International, has inked a deal to purchase the audio business unit of Masimo for $350 million in cash. This acquisition will bring several audio brands, including Bowers & Wilkins, Denon, and Polk Audio, under the Samsung umbrella.
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The deal also includes other respected names in the audio space including Boston Acoustics, Classé, Definitive Technology, HEOS, and Marantz. These brands will join Harman’s existing portfolio, which already boasts names like JBL, Harman Kardon, Arcam, AKG, Mark Levinson, and Revel. Samsung had previously acquired Harman International in 2016 for a hefty $8 billion.
Samsung stated its ambition to “solidify its global No. 1 position in the consumer audio market” by combining these new assets with Harman’s existing strengths. The company plans to integrate the advanced audio technology from brands like Bowers & Wilkins and Denon into its own lineup of smartphones, TVs, and wireless earphones. Furthermore, Samsung aims to enhance its car audio business with these newly acquired premium brands.
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Dave Rogers, president of Harman’s lifestyle business unit, stated that acquiring a luxury brand like Bowers & Wilkins “will further solidify Harman’s position as a true audio powerhouse.”
The transaction is expected to be closed by the end of 2025, pending regulatory approvals.
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