OPPO’s brand philosophy of offering exceptional services to enhance user experiences has created a legacy that is hard to match up to. The global smart device brand has always looked to fulfill the diverse needs of users. And in recent years, it has done so by looking beyond smartphones and building a robust, smart ecosystem in this era of intelligent connectivity.

To showcase its futuristic technology solutions to the world, OPPO had hosted its first Inno Day in December last year, making it a first-of-its-kind, signature event for the company to share key technological insights, whilst exploring the possibilities of future technology. The event proved to be a gamechanger for the smartphone industry, much like all of OPPO’s innovations that capture the imagination like no other brand ever has. With the idea of ‘Internet of Experience’ a wide gamut of gadgets, including smart watch, 5G CPE, and AR glasses were demonstrated, along with exciting innovative achievements in the area of flash charging, 5G, imaging, and software optimization.

And this year, the company has taken the legacy of innovation a step further and held its second #OPPOINNODAY20 on November 17 with the tagline “Leap into The Future”.

This year’s event not only enhanced OPPO’s brand perception as a tech company and conveyed the vision of ‘tech for the people’, but also highlighted how its work under the current circumstances is here to embrace the inclusiveness and humanist nature of technology worldwide. OPPO’s Inno Day ‘Leap into the Future’ promised to further explore the depths of personal technology, as it set forth its new brand belief “Technology for Mankind, Kindness for the World”. In lieu of this belief, OPPO, for the first time, unveiled the ‘3+N+X’ technology development strategy, that strongly highlights its determination to create even greater products for consumers all over the world for a more inclusive and connected technology ecosystem.

As technology becomes an inseparable part of our lives, OPPO has grabbed this opportunity to introduce unique technology as a means to bring the best to people. Based on its 3+N+X strategy, the brand will now put all its might on developing the three fundamental capacities of software, hardware, and cloud services, while polishing its existing expertise and retaining its one-of-a-kind ability to differentiate. This new tech development strategy will not only further OPPO’s vision of an interconnected world, but also solidify its hold in the industry as the forerunner of creating integrated, secure, and convenient technology for everyone.

The highlight of the event was the display of OPPO’s pursuit of unique forms across all its smartphones. As an intrinsic goal at OPPO, the brand has always broken away from traditional form. Remember the OPPO N1, a phone with the first 206 degree rotating camera? Even the Find X that was launched in 2018 had an innovative structure which made it the world’s highest screen-to-body ratio phone at the time. With the OPPO X 2021 Rollable Concept Handset, the company showcased its breakthrough technology that will set new yardsticks for measuring display experience in the industry.

It highlighted OPPO’s leading position in flexible display and paved the way for how users will interact with the smartphone display in the future. Built with a rollable OLED display that measures as small as 6.7 inches and as large as 7.4 inches, The OPPO X 2021 Rollable Concept Handset is going to be the latest achievement from OPPO’s constant exploration into mobile phone form factors.

OPPO also unveiled the new OPPO AR Glass 2021 and the OPPO CybeReal AR app, marking its further exploration and deployment in these core technologies. OPPO has already been investing heavily in the software, hardware, and service ends of AR since 2014.

The AR Glass, which marks OPPO’s first foray into the “digital twin” world, boasts ToF, SLAM algorithms, diffractive optical waveguide technology, and support for gesture and voice recognition. Even in the field of 5G, the brand had already leapfrogged to launch 5G-enabled Find X2 Series, and is now steadily moving towards creating a new ecosystem.

The dramatic evolution of the OPPO ecosystem is for all to see. As a brand that resonates with cutting-edge technology and one that introduced a number of firsts to the industry, OPPO’s dedication towards sharing its journey is commendable. OPPO’s pursuit of perfection has rightfully positioned it as a brand that constantly pushes the envelope, develops industry leading trends and enhances consumer experience. This year’s Inno Day event has given the world a glimpse into the world of tech evolution as OPPO continues to rein as the harbinger of world-class tech solutions and innovations. Inno Day 2020 has ushered in a new era of intelligent connectivity, paved the way for human interaction with technology and shown the world a leap into the Future.


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