Carl Pei’s Nothing is set to launch its first product, a TWS earphone aptly named Ear 1 on July 27 at 6:30 PM. It will be unveiled in India alongside the rest of the world. And soon after the debut, it will be sold via Flipkart. The company has revealed its tie-up with the Indian e-commerce giant and foresees its role in building Nothing’s presence in India.
As part of this new-formed partnership, Flipkart will be offering Nothing ear (1) with quick doorstep delivery and a No Cost EMI option.
It’s been months since the announcement of this new venture and since then we have been getting breadcrumbs of its journey. And we are finally getting close to the launch of its debut product — Ear 1.
Ear 1 will be Nothing’s first step in the direction of a “seamless digital future”. Keeping with this mission, the Ear 1 is said to embellish a transparent design. It is expected to be shorter than contemporary TWS earbuds. And for features, you may find sought-out things like Active Noise Cancellation (ANC), aptX, and low-latency mode.
While speaking on the launch, Manu Sharma, Vice President, and General Manager, Nothing said, “At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world. For the upcoming launch of ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India. Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us.”
And Flipkart’s Senior Director, Electronics, Mr. Rakesh Krishnan said, “India is one of the fastest growing audio devices markets in the world and is expanding rapidly on the back of the work from home culture and customers seeking high performance devices to suit their evolving needs. In this endeavour, Flipkart is at the forefront of meeting the needs of Indian customers and delivering best-in-class technology across the country and we are happy to be Nothing’s partner of choice for their India foray and introduce Nothing ear (1) this summer.”