Consumer electronics brand, LG kicks-start its 22nd-year in India with the launch of a new campaign, Celebrating The New. The campaign revolves around how new innovations and new lifestyle aspirations make dreams come true, and more importantly how dreaming up is shaping a new India in 2018.

The launch of the video coincides with LG’s 21st-anniversary celebrations in India, where it is further stepping up efforts to design and manufacture innovative products and solutions that satisfy the specific requirements of Indian customers.

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On the same note, Celebrating The New, LG also launched a video, which shows how father surpasses a challenge he had since his youth, through learning from her daughter.

Celebrating The New is a fresh take on every lifestyle dynamics of parent-kid relationships in India. And, how one common thing in our lives passes from generation to another. LG has captured this philosophy as a journey of “Innovation” in the Video.

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Speaking of the campaign, Amit Gujral, Head Corporate Marketing, LG Electronics India, said, “The emotionally charged campaign is a true reflection of LG’s brand philosophy of making our customers’ dreams come true. The video effectively depicts the emotions and aspirations of a common man, and how following one’s dreams can have a long-lasting impact on their own lives and of their loved ones.”


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