Consumer electronics brand, LG kicks-start its 22nd-year in India with the launch of a new campaign, Celebrating The New. The campaign revolves around how new innovations and new lifestyle aspirations make dreams come true, and more importantly how dreaming up is shaping a new India in 2018.
The launch of the video coincides with LG’s 21st-anniversary celebrations in India, where it is further stepping up efforts to design and manufacture innovative products and solutions that satisfy the specific requirements of Indian customers.
On the same note, Celebrating The New, LG also launched a video, which shows how father surpasses a challenge he had since his youth, through learning from her daughter.
Celebrating The New is a fresh take on every lifestyle dynamics of parent-kid relationships in India. And, how one common thing in our lives passes from generation to another. LG has captured this philosophy as a journey of “Innovation” in the Video.
Speaking of the campaign, Amit Gujral, Head Corporate Marketing, LG Electronics India, said, “The emotionally charged campaign is a true reflection of LG’s brand philosophy of making our customers’ dreams come true. The video effectively depicts the emotions and aspirations of a common man, and how following one’s dreams can have a long-lasting impact on their own lives and of their loved ones.”