Apple is reportedly cutting down the production of the iPhone 13 series due to the decreasing demand for the devices. The conclusion is made after the event when Curpetino giant instructed its key suppliers to cut the production cost.
Apple has already reduced the production of its iPhone 13 series smartphones by 10 million units from 90 million to 80 million. Though, the reason given at the time was the global chip crisis. But now, the latest development will lead to a further reduction in the production units than ever.
Apple warning
As reported by Bloomberg, Apple has informed its component suppliers that iPhone 13 is seeing a decline in demand. Experts on the matter take it as an alert of consumer behavior shifting away from iPhones. While official comments from both Apple and its vendors are still waiting.
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The source has also reported citing analyst research that Apple could still register a significant sale during the upcoming holiday season of Christmas and New Year. But the number won’t do much in improving Apple state for coming out from said lower demand. Be mindful of the fact that the chipset shortage will still affect Apple in delivering the iPhones.
Furthermore, it is believed that inflation and expanding concern of omicron variant would rather relinquish consumers to buy the exorbitant iPhone 13 line up and similar gadgets.
