Increased Shipments Recrown Samsung As The Market Leader, Apple Loses Top Spot

Main Image
  • Like
  • Comment
  • Share

The global smartphone industry shows healthy signs of growth, as total shipments increased 7.8 percent year over year to 289.3 million units in 2024’s first quarter. Though macroeconomic changes exist in many markets, the smartphone market is recovering reasonably, a good indicator for giants like Apple, Samsung, and Xiaomi. However, amidst the healthy growth rate, Samsung has regained its position at the top of the most popular smartphone brands in the world (in terms of shipment).

Apple Loses The Top Spot To Samsung

IDC Global Smartphone Shipment tracker

According to the latest report by IDC Worldwide Mobility and Consumer Device Tracker, Apple has lost the top spot to Samsung. The iPhone maker’s shipments fell significantly over the previous quarter. The resurgence of Chinese brands has impacted Apple’s sales in the country.

“While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter,” says the IDC report. The research firm also believes that the two companies will maintain their hold on the high-end smartphone market.

Further, the Chinese smartphone brands have shown vital signs of recovery in their native market. The report also highlights the increase in average selling prices (ASPs) as customers want to spend on devices they think will last longer.

Here’s Where The Top Smartphone Companies Stand

IDC Global Smartphone Shipment tracker

The Korean smartphone manufacturer Samsung regained the first position (which it lost in the last quarter) with 60.1 million units shipped in Q1 2024. This gave the company 20.8 percent of the market share. Although the IDC report doesn’t mention it in particular, we believe introducing AI-based features on the Galaxy S24 series had a major role to play.

The Cupertino-based tech giant Apple comes in second. By shipping 50.1 million smartphones, the company captured 17.3 percent of the global smartphone market. Chinese smartphone brands Xiaomi, Transsion, and Oppo occupy third, fourth, and fifth place, respectively.

While Xiaomi shipped 40.8 million smartphones to capture 14.1 percent of the market, Transsion (which owns brands like Itel, Tecno, and Infinix) shipped over 28 million smartphone units. Oppo, on the other hand, shipped 25.2 million smartphones to capture 8.7 percent of the global market.

You can follow Smartprix on TwitterFacebookInstagram, and Google News. Visit for the most recent newsreviews, and tech guides.

Shikhar MehrotraShikhar Mehrotra
A tech enthusiast at heart, Shikhar Mehrotra has been writing news since college for an undergraduate degree in Journalism and Mass Communication. Over the last four years, he has worked with several national and international publications, including Republic World, and ScreenRant, writing news, how-to explainers, smartphone comparisons, reviews, and list-type articles. When he is not working, Shikhar likes to click pictures, make videos for his YouTube channel, and watch the American sitcom Friends.

Related Articles

ImageRealme GT 6T Review: The New Best Mid-Range Killer?

The Realme GT series is finally returning to the Indian market with the Realme GT 6T. The Realme GT 6T is a performance-focused device powered by the Qualcomm Snapdragon 7+ Gen 3 SoC. But hey, don’t let the naming fool you; the Snapdragon 7+ Gen 3 is just as powerful as the Snapdragon 8s Gen …

ImageApple Occupies The Top Spot In Smartphone Shipments 2023, Dethrones Samsung After 12 Years

Even though global smartphone shipments have dropped 3.2 percent year over year in 2023, Apple has taken the top position, beating Samsung to the punch. According to data from the International Data Corporation, 2023 marked the lowest full-year volume (in terms of smartphone shipments) in a decade, “driven largely by macroeconomic challenges and elevated inventory …

ImageSamsung beats Apple and Xiaomi in latest Global smartphone market share numbers

Samsung, a South Korean multinational manufacturing conglomerate continues to to well in the smartphones business. It is one of the leading smartphone manufacturers in the world and the brand has maintained its stronghold in smartphone manufacturing by remaining at the top of the Global Smartphone manufacturing market for Q1 2022. According to the report of …

ImageSmartphone Markets Revive In Q1 2024: Apple Leads Revenue Share, While Samsung Leads Shipments

Recently, the Hong Kong-based data analytics firm Counterpoint published a report about the revival of global smartphone markets. Per the report, global shipments increased 6% year-over-year in the first quarter of 2024. The organization attributed the growth to strong performance in markets like Europe, the Middle East, Africa, the Caribbean, and Latin America.ALSO SEE: Dolby Vision Mobile …

ImageSamsung plans to integrate AI on image sensors to dethrone current market leader

Artificial Intelligence (AI) opens up limitless opportunities and no doubt every tech company knows the extent. Samsung is currently the second largest smartphone camera sensor brand after Sony with a market share of 29%. However, it wants to take the advent of AI to outrank the current market leader. It has been developing ‘On-Sensor’ or …


Be the first to leave a comment.