The Cupertino-based tech giant held its “Scary Fast” launch event on October 30, 2023, where it revealed the new MacBook Pro models powered by the M3 chipsets. While the new notebooks and chipsets set new standards for the industry to follow, at the end of the event, Apple mentioned that it was shot on the iPhone 15 Pro Max. However, what it didn’t say was the professional equipment used with the latest iPhone model.
Here’s What Apple Says In Its Official Press Release
Per an official news release by the company, “all of the presenters, locations, and drone footage in the event were filmed using iPhone 15 Pro Max.” Documentary film director Brian Oakes led the launch event. The production was advised by Apple’s Jon Carr, a Pro Workflow video specialist. To shoot the entire event, the company used expensive equipment, including drones, dollies, gimbals, artificial lighting, and other recording rigs.
Apple Intro Claims The Event Was Edited On Premiere Pro
Now, an X (formerly known as Twitter) page with over 28,000 followers, Apple Into, has claimed that the Scary Fast event was edited using Adobe Premiere Pro. This is surprising because, for years, Apple has invested resources to make its in-house video editing software, Final Cut Pro, better and more efficient. Further, Apple mentioned that it edited the video on Macs, but it didn’t mention the software it used. For those catching up, Premiere Pro is available for both Windows and macOS users.
The Screenshot Isn’t Conclusive Evidence, Though
The X page also shares a screenshot from behind the scenes of the Apple event, drawing three arrows that point at the video editing software’s interface, which, at first glance, does look familiar with Premiere Pro’s interface. The screenshot shows Liz Orson, Lead Editor at Apple, and four monitors behind her, which appear to be connected to a MacBook Pro.
However, Apple hasn’t confirmed which software it used to process the launch event. Hence, we can’t say for sure whether the company actually produced the entire video on Premiere Pro or just reviewed a few shots on the platform.
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