Apple’s recent “Scary Fast” event took an unexpected turn when the entire pre-recorded presentation, from start to finish, was filmed using the company’s highest-end model, the iPhone 15 Pro Max. While Apple has long marketed the iPhone’s camera as capable of producing “Hollywood-quality” content, this event marked the first time the tech giant relied solely on the device to capture an entire event.
At the conclusion of the event, following Apple CEO Tim Cook’s gratitude towards everyone involved, a message flashed on the screen bearing the company’s logo, “This event was shot on iPhone and edited on Mac.” It also included a disclaimer specifying, “All presenters, locations, and drone footage shot on iPhone 15 Pro Max.”
For those unfamiliar with the concept, iPhones have a history of being used in the filmmaking industry. Notable examples include Sean Baker’s “Tangerine,” filmed using an iPhone 5s, and Steven Soderbergh’s psychological thriller “Unsane,” which was entirely shot on an iPhone 7 Plus.
The significance of this event is tied to Apple’s recent launch of the iPhone 15 Pro Max (review), part of its latest smartphone lineup. This device boasts substantial video enhancements, including the capacity to record in ProRes Log at 60 frames per second, support for the Academy Color Encoding System, and a 5x optical zoom advantage.
Apple CEO Tim Cook has been a vocal advocate of the iPhone 15 Pro Max’s advanced camera capabilities, previously sharing stunning photographs taken with the device by renowned photographers Stephen Wilkes and Reuben Wu. These images garnered praise from Tesla and SpaceX CEO Elon Musk, who commended the “incredible” beauty of iPhone pictures and video.
This unexpected use of the iPhone 15 Pro Max for the entire “Scary Fast” event underscores Apple’s confidence in the device’s camera and video recording capabilities, emphasizing its potential in professional content creation and its integration into the company’s broader ecosystem.
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