Asus’s ‘Max’ series Zenfones have been quite popular among budget phone buyers in India owing to the big battery convenience that they offer. Today, the Taiwanese manufacturer presented the third generation Zenfone 3 Max that shall retail in two different variants priced at 12,999 INR and 17,999 INR.


Asus has tried to make the new Zenfone Max variant feel more ‘Luxurious’. For the new Max to lose some weight and inches (rather, mm), the 5000mAh battery had to go, and give way to a lighter and lower 4100mAh capacity power unit. A more power efficient chipset, however, will offset the difference to an extent. Besides, the Android Marshmallow based Zen UI integrates numerous power saving profiles that you could use to further extend your mileage.

Also Read: Hyve Pryme With Deca-Core Processor Launched At 17,999 INR

Talking of specifications, the Snapdragon 430 variant includes 5.5-inch Full HD display, 4GB RAM and 32GB internal storage.  It further offers a 16MP rear camera with tri-tech AF, Zenfone 3 like robust AF, and dual-tone flash, an 8MP front camera, a fingerprint reader and 4G VoLTE support.



The second variant has a smaller 5.2-inch HD display and is powered by quad-core MediaTek MT6737 chipset. The second variant has 13MP rear and 5MP front camera sensor. Apart from innards, the handset also compromises with design and build. The smaller Zenfone 3 Max variant has on screen buttons and misses on Tri-tech AF and other swanky camera technology present in the higher-end variant.

The Zenfone 3 Max will be available in Gold, Silver, and Grey color options at all major online and offline stores.

Asus Zenfone Max Specs and Features

Model Asus Zenfone Max (5.5-Inch) Asus Zenfone Max (5.2-Inch)
Display 5.5-inch, Full HD, IPS LCD display 5.2-inch, HD, IPS LCD display
Processor 1.4GHz octa-core Snapdragon 430 Quad Core MediaTek MT6737
Internal Storage 32GB, Expandable 32GB, Expandable
Software Android 6.0 Marshmallow Android 6.0 Marshmallow
Primary Camera 16MP sensor, dual-tone LED Flash, Laser AF, PDAF, contrast AF, 3-axis EIS 13MP sensor, dual-tone LED Flash, Laser AF, PDAF, 3-axis EIS
Secondary Camera 8MP 5MP
Battery 4100mAh 4100mAh
Others 4G VoLTE, Fingerprint reader, Dual SIM 4G VoLTE, Fingerprint reader, Dual SIM
Price 17,999 INR 12,999 INR


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