Apple Acquires DarwinAI To Checkmate Google and Microsoft

Main Image
  • Like
  • Comment
  • Share

Apple has made a strategic acquisition by taking over AI startup DarwinAI to strengthen its on-device AI capabilities and take on the likes of Google and Microsoft. While tech giants like Google and Microsoft have made strides in offering AI models that run on both cloud and devices, Apple’s acquisition of DarwinAI could give the company a competitive edge in on-device AI performance and efficiency.

DarwinAI specializes in developing AI systems that are smaller and faster, enabling them to run efficiently on devices rather than relying solely on cloud computing. This aligns with Apple‘s focus on implementing AI directly on its devices, such as iPhones and Macs, rather than primarily relying on cloud-based AI services.

ALSO READ: Google I/O 2024 Scheduled for May 14: Here’s What to Expect

The acquisition, which occurred earlier this year, brings dozens of DarwinAI employees into Apple’s AI division, including the startup’s co-founder and AI researcher Alexander Wong, who has joined Apple as a director.

“DarwinAI has developed AI technology for visually inspecting components during the manufacturing process and serves customers in a range of industries,” the Bloomberg report stated. “But one of its core technologies is making artificial intelligence systems smaller and faster. That work could be helpful to Apple, which is focused on running AI on devices rather than entirely in the cloud.”

ALSO READ: iQOO Z9 Vs POCO X6 Vs Nothing Phone 2a: Which One Should You Buy?

The move comes as Apple prepares to unveil several AI-powered services and products at its Worldwide Developers Conference (WWDC) in June. These are expected to include upgrades to Siri, AI features in Messages and Apple Music, and AI capabilities on iPhones. Apple CEO Tim Cook has also teased that the company will “break new ground” in generative AI this year.

With the DarwinAI acquisition, Apple is doubling down on its efforts to bring advanced AI capabilities directly to its devices, potentially setting the stage for more powerful and efficient on-device AI experiences across its product lineup.

Aryan VyasAryan Vyas
Aryan is the youngest tech enthusiast at Smartprix, with a deep passion for technology, automobiles, cricket, and Bollywood. He is a meticulous researcher and writer who write on a wide range of tech topics, including smartphones, laptops, wearables, and smart home device.


Related Articles

ImageSamsung Galaxy S25 Review: Samsung’s Best Compact Phone Gets Better

Samsung has officially launched the Galaxy S25 series, and I have the base S25 in hand for review. While the Ultra model usually grabs all the attention, the standard S25 is arguably the most interesting, mainly because it refines last year’s formula rather than reinventing it. At first glance, the S25 might seem like a …

ImageApple to bring Generative AI to all its devices as soon as next year

Artificial Intelligence (AI) took the world by storm as millions of people flocked to services such as OpenAI’s ChatGPT and Microsoft Bing AI. The company that has been at the forefront of smartphones and technology was left gasping for air thanks to the sudden popularity of AI. I am talking about Apple which took the …

ImageApple is poised better than Google and Microsoft to lead AI Race, Morgan Stanley Analysts Suggest

Katy Huberty, an analyst at Morgan Stanley believes Apple is the frontrunner to reap the rewards of the mainstream adoption of artificial intelligence (AI). In Morgen Stanley’s report, released on Monday, he underscores Apple’s distinct advantage over competitors in the AI race, attributing its leading position to the seamless integration of hardware, software, and services …

ImageApple iPhone SE 4 is getting a Google Nexus 5 Inspired Design: First-Look Tipped

Apple is preparing to update its budget-friendly iPhone SE lineup soon, with the iPhone SE, also referred to as the iPhone 16E, expected to launch within the next two months. This cost-effective model is anticipated to incorporate advanced Apple Intelligence features and showcase a redesigned exterior that departs from its previous form factor. There are …

ImageApple Watch Series 8 & Samsung Galaxy Watch Ultra On Huge Discount: Should you buy these?

Samsung and Apple stand out as two of the foremost brands in the technology sector. Their smartphones are renowned for reliability, and their smartwatches also represent high-quality options packed with numerous features. Presently, there is an exciting opportunity for consumers interested in acquiring either the Samsung Galaxy Watch Ultra or the Apple Watch Series 8, …

Discuss

Be the first to leave a comment.