Apple Is Betting $1 Billion (Per Year) On Gemini To Supercharge Siri With AI: Bloomberg

Main Image
  • Like
  • Comment
  • Share
TL; DR
  • Apple has been evaluating Google’s AI technology for a long time, and now the companies are finalizing an agreement.
  • In the past, Apple was reported to be testing OpenAI’s ChatGPT (which is already integrated into Siri to a limited extent), Anthropic’s Claude, and Google’s Gemini.
  • The AI-infused version of Siri is expected to roll out this spring, around March 2026. Per the report, Apple has scheduled the release of iOS 26.4, corroborating the expected launch in March.

Remember Apple’s promise to equip Siri with conversational AI? As it turns out, that could happen sometime soon, but not without Google. You read that right. According to a new report by Bloomberg’s Mark Gurman, Apple is reportedly signing a deal with Google for an “ultrapowerful 1.2 trillion parameter artificial intelligence model” that will help supercharge the Siri voice assistant.

Also Read: Canon’s R6 Mark III ‘Monster’ lands in India: 7K video, 32.5MP, and official price

Apple’s $1 Billion Bet on Google’s Gemini

Gemini side panel for Workspace apps

Apple has been evaluating Google’s AI technology for a long time, and now the companies are finalizing an agreement. Under the terms of the agreement, Apple will reportedly pay Google about $1 billion a year for using its technology, unlocking a slew of new features next year.

Once all systems are in place, Google’s Gemini will handle the back-end processing for Siri’s summarizer and planner, the essential components of an LLM that break down the information provided by the user and create a plan of action to execute relevant tasks.

However, Apple won’t abandon its own language model entirely, as some Siri functions (probably the ones that require less processing power) will use the company’s models.

Also Read: PlayStation Portal Moves A Step Closer To Being A Standalone Streaming Device (With Plus Premium Subscription)

A Temporary Alliance with a Rival

In the past, Apple was reported to be testing OpenAI’s ChatGPT (which is already integrated into Siri to a limited extent), Anthropic’s Claude, and Google’s Gemini. However, the Cupertino giant chose Google’s Gemini as a third-party model of choice to revamp Siri. If everything goes well, iPhone users should get to experience the revamped Siri next year.

The report explicitly states that this arrangement is a temporary solution until Apple develops an in-house language model with a trillion parameters and provides cloud-based responses to users’ queries (which might be as early as next year).

Currently, Google’s 1.2 trillion-parameter model is leaps and bounds ahead of Apple’s in-house 150 billion-parameter model, and Apple needs to buy some time (rather expensive time) to catch up.

Also Read: Gemini AI In Google Maps Unlocks Hands-Free Conversational Navigation And Exploration Experience

When Will the New Siri Arrive

iPhone 17 Review

The AI-infused version of Siri is expected to roll out this spring, around March 2026. Per the report, Apple has scheduled the release of iOS 26.4, corroborating the expected launch in March.

The hope is that Apple will eventually replace Google’s AI model with its own, as and when it becomes powerful enough. However, that could be a bit tricky with AI talent leaving the company to join other AI-first organizations.

Also Read: Apple Watch Finally Gets A WhatsApp App, iOS 26.2’s Beta Includes A Liquid Glass Slider For Lock Screen

You can follow Smartprix on Twitter, Facebook, Instagram, and Google News. Visit smartprix.com for the latest tech and auto news, reviews, and guides.

Shikhar MehrotraShikhar Mehrotra
Shikhar Mehrotra is a seasoned technology writer and reviewer with over five years of experience covering consumer tech across India and global markets. At Smartprix, he has authored more than 1,700 articles, including news stories, features, comparisons, and product reviews spanning automobiles, smartphones, chipsets, wearables, laptops, home appliances, and operating systems. Shikhar has reviewed flagship devices such as the iPhone 16, Galaxy S25+, and Sennheiser HD 505 Open-Ear headphones. He also contributes regularly to Smartprix’s growing automotive section.

With a deep understanding of both iOS and Android ecosystems, Shikhar specializes in daily tech news, how-to explainers, product comparisons, and in-depth reviews. His DSLR photography in product reviews is recognized as among the best on the team.

Before joining Smartprix, Shikhar wrote for leading publications including Forbes Advisor India, Republic World, and ScreenRant. He holds a Bachelor of Arts in Journalism and Mass Communication from Amity University, Lucknow.

Related Articles

ImageCanon India to More Than Double Printing Retail Network: 10,000+ Retailers, 700 Cities by 2027

Canon India will expand its consumer printing retail network to more than 10,000 active retailers across 700 cities by the end of 2027, more than doubling its current reach, the company announced Wednesday. The expansion aims to capture rising demand from homes, educational institutions, small businesses, and entrepreneurs in Tier II, III, and IV markets. …

ImageApple’s Siri-Powered Smart Home Hub Is Coming, And It Might Recognize Your Face

Apple is reportedly close to launching three new smart home products built around Siri AI, marking the company’s most concrete push yet into a category it has approached cautiously for years. Apple Is Planning As Many As Three New Devices According to a Bloomberg report, the lineup includes a Siri AI-powered smart home hub, alongside …

ImageApple Releases iOS 27: Everything New on iPhone, Supported Models and AI Features

Apple has released iOS 27, bringing one of the company’s largest iPhone software updates in years. The update expands the Liquid Glass design introduced with iOS 26 while adding a major overhaul of Siri, more AI tools, new photography features and performance improvements for older iPhones. Here’s how to install iOS 27 and what’s new. …

ImageSiri AI Explained: What Is It And What It Can Do?

Apple’s Siri has been the center of criticism for a few years, especially since Google launched its Gemini-powered AI voice assistant and OpenAI’s ChatGPT got an iOS app. Both these assistants used to be smarter, faster, and more useful, while Siri remained the one that you used to set an alarm or a timer.  At …

ImageFrom February Demos to iOS 27: A Timeline of Apple’s Biggest Siri Upgrade Yet

Apple is preparing to debut its most ambitious revamp of Siri yet, one that leans heavily on Google’s Gemini AI models, designed to bring true generative-AI smarts to Apple’s in-house voice assistant. After years of incremental improvements and scattered AI features, 2026 looks like the year when Siri finally gets the upgrade users have been …

Discuss

Be the first to leave a comment.