In 2016, more than 130 million smartphones shipped in India, while in 2017 the number sored past 200 million units. Though a major chunk of shipments in 2018 will continue to be of affordable mobile phones priced under Rs 20,000, there will be a sizeable increase in the number of people willing to pay a premium price for their phones.

If you have a budget of under 40k, you can expect premium design, best in class performance, a decent camera, and a flagship-grade experience. While Apple and OnePlus have dominated low-end Premium phones segment for some time now, other Android OEMs have now started taking the competition in this budget seriously. We have selected best smartphones under Rs. 40,000 which should meet your expectations.

Best Phones under Rs 40,000 to buy in India

1. OnePlus 6 (Best Price: Rs 34,999/ Rs 39,999)

OnePlus 6 is powered by the Snapdragon 845 octa-core chipset and has a lot to look forward to. The new flagship killer improves its camera (OIS added), is water resistant, and will soon be upgraded to Android 9.0 Pie.

Storage options go up to 256GB and the handset retails exclusively on Amazon India and at offline OnePlus experience stores.

What’s Good (Pros)

  • Good quality AMOLED screen
  • Reasonable camera
  • Intuitive software
  • Excellent performance

What’s Not So Good (Cons)

  • No microSD card slot

2. LG G7 Plus ThinQ (Rs 39,990)

LG recently launched G7 Plus ThinQ for the same price as OnePlus 6. The new LG flagship packs top-shelf hardware and also brandishes a quality dual rear camera setup.

The handset has a 6.1-Inch QHD+ notch-screen display and is powered by Qualcomm Snapdragon 845 octa-core processor paired with 6GB RAM and 128GB storage. The LG G7 Plus ThinQ includes features like Water resistance and wireless charging that are missing on OnePlus 6.

What’s Good (Pros) 

  • Powerful chipset
  • Sharp display
  • Great cameras
  • Water resistant

What’s not so good (Cons)

  • Mediocre battery

3. Google Pixel 2 (Best Price: Rs 34,990)

The Google Pixel 2 (review) is clearly the best camera phone available under Rs 40,000. Google originally priced it at ₹ 61,000 but thanks to Flipkart it is available for ₹ 39,999 on the online portal.

The vanilla android phone, apart from powerful hardware, comes with 2-year warranty. Google has also promised software updates for the next 3 years which will ensure that your phone doesn’t feel dated through its lifetime.

What’s Good (Pros)

  • Impressive Camera
  • Fluent performance
  • Latest Android
  • Water Resistant
  • Stereo Speakers

What’s not So Good (Cons)

  • Design feels dated
  • No dual SIM support
  • No microSD card slot

4. Vivo X21 (Rs 35,990)

The Vivo X21 (Review) is one of the best phones that we have seen from Vivo. The front-mounted in-display sensor plays to its advantage as well.

Other highlights include capable Snapdragon 660 processor paired with ample RAM and Storage, a long-lasting battery with fast charging support, a great quality AMOLED screen, and reasonable camera quality. The software is still a pain point but most of what’s wrong with it can be fixed with a third party launcher.

What’s Good (Pros)

  • Reliable performance
  • Industry first in-display fingerprint
  • Good quality display
  • Dual SIM Dual VoLTE
  • Good Cameras

What’s Not so good (Cons)

  • No Type-C port
  • UI needs improvements

5. Huawei Nova 3 (Rs 34,999)

Huawei Nova 3 is an interesting phone. It offers premium design, flagship Huawei chipset, and good battery backup for a very reasonable price.

As far as performance goes, it still can’t quite match up to the likes of OnePlus 6 or Zenfone 5Z, but it still looks good and covers most basic. If a feature rich UI is something you like, EMUI 8.0 also has a lot to look forward to.

What’s Good (Pros)

  • Premium design
  • Feature rich software
  • Sharp Display
  • Selfie camera

What’s Not So Good (Cons)

  • Low light camera performance
  • No NFC, OIS

6. Asus Zenfone 5Z (Rs. 29,999/ Rs. 32,999 )

Asus Zenfone 5Z is a good looking phone with iPhone X-like Notch. It conforms to the modern trends, has an elegant design and a good quality display.

On the inside, the Zenfone 5Z is powered by Snapdragon 845 octa-core processor paired with up to 8GB RAM and up to 256GB storage. The dual rear cameras offer great performance and

Display: 6.2-inch (19:9) Full HD+ IPS | Processor: Snapdragon 845 SoC | RAM: up to 8GB | Storage: up to 256GB | Software: Android 8.0 | Rear camera: 12MP + 8MP | Front camera: 8MP | Weight: 155g |Battery: 3300mAh

What’s good (Pros)

  • Premium design and build
  • Powerful performance
  • Gorgeous display
  • Android Oreo and AI capabilities

What’s Not So Good (Cons)

  • Hybrid SIM tray

7. LG V30+ (Best Price: Rs 34,990)

The LG V30+ is yet another excellent value for money phone especially if you consider its current market price. The flagship phone comes with a good 2K display with 18:9 aspect ratio and excellent audio capabilities.

The camera performance falls short of Pixel 2 or what you’d generally expect in this budget, but other than that, the experience is really good. Its water-resistant body, excellent audio, and dual rear camera setup make it a good buy.

What’s Good (Pros)

  • Premium design
  • Solid performance
  • Wide angle dual camera
  • Military grade built & water resistant

What’s Not So Good (Cons)

  • No portrait mode

8. Samsung Galaxy S8 (Best Price: Rs. 37,999)

Samsung Galaxy S8 Plus (Review) is an option worth considering if you are looking for a compact and easily manageable phone. Samsung also introduced a Burgundy Red color option that looks amazing.

It’s a premium phone that has one of the best cameras in this budget. The battery backup, however, left us wanting for more.

What’s Good (Pros) 

  • Great Camera 
  • Alluring Design
  • Sharp, vibrant display
  • Wireless charging
  • Water and dust resistant

What’s Not So Good (Cons)

  • Hybrid Sim Slot
  • Battery backup

9. Honor 10

Honor 10 is another Viable OnePlus 6 Challenger that you can consider in this budget. The handset has a compact design, and employs the services of Huawei’s flagship Kirin 970 chipset.

Like most recent Huawei phones, this one too overdoes on AI. This mostly works well, save for sometimes in the camera app. Overall, it’s a decent option that you can surely consider.

What’s good (Pros)

  • Looks premium
  • Consistent performance
  • Vibrant display

What’s not so good (Cons)

  • Inconsistent Battery backup
  • Fingerprint sensor isn’t very fast

10. HTC U11 (Best Price: Rs 37,999)

HTC might have been under pressure but that failed to stop it from coming up with excellent phones last year. One such impressive phone is HTC U11 (review) which is currently retailing for under 40K INR on TataCliq.

Though the likes of OnePlus 5T and Mi Mix 2 can match with HTC U11 on specification front, where it has a clear advantage over them is its BoomSound audio and Edge Sense (squeeze) feature. Its IP67 water and dust resistance, stunning looks and good low light camera performance make HTC U11 a serious contender.

What’s Good (Pros)

  • Reliable performance
  • Looks good
  • IP 67 resistant
  • Edge Sense gesture

What’s Not So Good (Cons)

  • Average battery life

Top 10 Phones Under Rs 40,000 in 2018

While compiling this list we gave equal weightage to processing power, camera performance, build quality, design and software. Considering all those filters, the aforementioned options were the only one which managed to make the cut. That concludes our list of best smartphones under Rs 30,000 in India.

Here’s is the sum-up list of 10 Best Phones Under Rs 40,000 in India September 2018

Product Name Rating
OnePlus 6 86/100
LG G7 Plus ThinQ 88/100
Google Pixel 2 85/100
Vivo X21 87/100
Huawei Nova 3 82/100
Asus Zenfone 5Z 86/100
LG V30+ 87/100
Samsung Galaxy S8 84/100
Honor 10 81/100
HTC U11 82/100


    • Hi Ashish, the phone is always accompanied by a cashback offer of up to 8000 INR that reduces the effective price. During Sales (that happen once in two or three months) the phone retails for as low as 35K. If you are interested, we recommend that you wait for price drop.


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