One of the largest DTH Services, Tata Sky has rebranded itself with a new name and identity to be called Tata Play now. It has announced that it will drop ‘Sky’ from its brand name after 18 years. The company has joined hands with Netflix to offer new OTT-centric channel packs. Its new name will be visible from January 27.
With the OTT combo packs, Tata Play users will be able to get a subscription to both the OTT platforms in a Binge service as well as normal TV channels. Tata Play Binge will give content from 13 OTT apps through a single User Interface while offering the flexibility of a single subscription and payment.
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The combo pack will list OTT services which will include Amazon Prime Video and Disney+Hotstar and will be called ‘Binge’. The Tata Play Netflix combo packs would be starting at Rs. 399 per month effective from January 27 and would be promoted by faces like Kareena Kapoor Khan and Saif Ali Khan in India.
“While we originally started as a DTH company, we have now fully transformed into a content distribution company. We also welcome Netflix to our family. Plus, we are making service visits free for all customers starting today, and our de-active DTH customers can continue to recharge and get restarted on the platform with no re-connection charges. The name Tata Play thus signifies our expanded range of products and services. The new identity is an outcome of our desire to be future-ready while making tomorrow better than today for homes and families,” explained Harit Nagpal, MD & CEO- Tata Play Ltd.
Tata Sky has announced that it has also renamed its broadband network to Tata Play Fiber. “I firmly believe that it’s one thing to own content, quite another to make it accessible. Distribution is what makes content easily discoverable for the masses consumed, and talked about. Our DTH business has a sizeable market share and we’ll continue our endeavor to expand the TV viewing universe. Our Broadband business with 100% fiber network provides impressive speeds, and that’s why we renamed it to Tata Play Fiber,” Nagpal added.
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Tata Play is a joint venture between Tata Sons and the Walt Disney Company, which over the years has expanded to 23 million households in India. It started in 2004 as an 80:20 joint venture between Tata Sons and 21st Century Fox, who later sold the stake to the Walt Disney company.
