Sony Bravia XR LED X90K Series launched in India

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Sony India has announced its next Bravia LED TV Series in India. Sony Bravia XR LED X90K Series has been launched in India which is powered by the Next Gen Cognitive processor XR.

Sony Bravia XR X90K Series: Price & Availability

  • The Sony XR-55X90K is priced at Rs. 1,29,990 in India.
  • The Sony XR-65X90K is priced at Rs. 1,79,990 in India.

Both these will be available from 6th June across all Sony Centers, major electronic stores, and e-commerce portals in India. There is a 3rd XR-7590K variant as well but there is no information about when it will be available and what will be its price.

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Sony Bravia XR-X90K Series Specs

The Bravia X90K series comes with multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, and textures. The XR processor combines with a Full Array LED panel giving lifelike picture quality full of lifelike contrast.

It comes with support for Bravia cam. Bravia cam with Bravia TV can recognize where you are in the room and how far you are from the TV, and accordingly adjust sound and picture settings to make them right. Bravia Cam comes with gesture control, proximity alert, power saving, optimization, video chat, and much more.

Sony has said that users can transform their gaming experience with a dedicated game mode with HDMI 2.1 compatibility, including 4k at 120fps variable refresh rate (VRR) Auto Low Latency Mode (ALM), and an e-ARC. The users can create their own cinema at home with a good visual and audio experience with Dolby Vision, Dolby Atmos, and IMAX Enhanced.

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Bravia core will let you enjoy the largest collection of IMAX enhanced movies with the highest quality Pure Stream 80mbps on Bravia XR TVs. The TVs will also offer a superfluid Google TV user interface with a hands-free search offering with Apple AirPlay 2 and Home Kit, among others.

Shivangi AgarwalShivangi Agarwal
Shivangi is an honours graduate in English from Delhi University with a passion for reading and writing. Always keen to know more about the latest gadgets, when she is not reading about tech, she loves listening to Hindi music and grooving to the latest Hindi beats.

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