Samsung India’s senior vice president of mobile business Asim Warsi recently stated in an interview that the world’s largest smartphone marker isn’t a part of number one rat race and is more focused on delivering value to customers. (Samsung Galaxy M40 Quick Review हिंदी में पढ़िए)

With the same objective, Samsung has been flooding the market more so in the affordable and mid-tier segment with its Galaxy M and Galaxy A series of phones. The latest entrant is Samsung Galaxy M40 which is the fourth installment in the company’s online exclusive M-series.

It’s also the first M-series phone to include a competent (non-Exynos) chipset and Samsungs One UI software. But does it offer enough value to score over the stiff competition? Well, let’s find out.

Samsung Galaxy M40 Specifications

Model Samsung Galaxy M40
Display 6.3 inches, 1080 x 2340 px, Infinity-O Display
Processor 2.0 GHz, Octa Core, Snapdragon 675 chipset
Internal Storage 128GB(expandable up to 512GB), Hybrid card slot
Software Android 9 Pie, One UI
Primary Camera 32MP (F1.7) + 8MP (f/2.2, 12mm ultrawide sensor) + 5MP (f/2.2, depth sensor)
Front Camera 16MP (F2.0)
Fingerprint sensor Yes, rear-mounted
Battery 3500mAh with 15W fast charging
Price 6GB RAM+ 128GB storage: Rs. 19,999

Samsung Galaxy M40 Quick Review: Design and Build

At a time when the affordable segment is replete with flashy gradients, Samsung still manages to stand out with a few pleasant color options for Galaxy M40 – Sea Water Green and Midnight Blue color options. And if you ask us, the Sea Water Green variant looks just awesome!

The outer casing is all plastic, but with a glass-like finish – which is similar to what Samsung termed as ‘glasstic’ design on the recent crop of A-series phones, including the Galaxy A50 (review). The phone certainly has a premium look and feel to it.

The front of the M40 is dominated by an Infinity-O display, where the ‘O’ represents a punch hole. Samsung has managed a 91-percent screen to body ratio, and that makes Galaxy M40 quite manageable and handy.

Flip the phone and you will notice that triple cameras stacked vertically at the top left corner, and bulging out a fair bit. The bulge makes top glass susceptible to scratches, and there’s no protective case in the box that could even out the hump.

Talking about the scratches, the display has a layer of Corning Gorilla Glass 3 on top which isn’t the best but heck it is still better than no protection at all.

Not all is hunky dory, though. The Galaxy M40 becomes the first Samsung phone to banish the 3.5mm audio jack. But I guess, the writing has been on the wall for a long time now.

Samsung Galaxy M40 Quick Review: Display

Samsung has for the first time introduced its infinity-O display under ₹20,000. The Galaxy M40 has a 6.3-inch screen which has FHD+ resolution amounting to 409 PPI.


Unlike the Galaxy M30’s (review) AMOLED screen, Samsung has resorted to a more affordable TFT panel which clearly can’t really match the deep blacks of an OLED. Another drawback is that Samsung doesn’t offer color adjustment for its TFT displays and you’d be stuck with a cool (bluish) white point. Color presets are still reserved for AMOLED display phones.

Having said that, the Galaxy M40 display isn’t bad by any yardstick. It shows punchy colors, can achieve a maximum brightness of up to 480nits, and we quite liked the default calibration.

The One UI also has a dark mode and option to download high contrast theme which certainly brings the best out of the display here.

Samsung Galaxy M40 quick review: Hardware and Software

If you look at the Galaxy M40 innards you will find it to be a lot similar to the Galaxy A70. The Galaxy M40 is driven by Qualcomm’s Snapdragon 675 chipset which has already proven its brawn in the more costlier Samsung Galaxy A70 and Vivo V15 Pro. Samsung hasn’t really compromised on memory front either as it has paired the 675SoC with 6GB of LPDDR4 RAM and 128GB internal storage. Users will also have the option to swap secondary SIM with microSD card up to 512GB.

For the biometric authentication, Samsung has once again fallen back to the rear-mounted scanner. For lazier folks, there is face unlock too.

The 3, 500mAh battery makes a decent read on paper but its actual efficiency can be judged only after spending a few more days with the phone. Samsung bundles a moderately fast 15W charger in the box.

As for the software, Samsung’s One UI based on Android Pie 9.0 is available on the Galaxy M40 right out of the box. Samsung has trimmed certain features of One UI, but it is still feature-rich and intuitive. The M40 comes with Widewine L1 certification and supports HD content streaming. The Dolby Atmos support is also on offer here.

Samsung seems to have covered all essentials on the software and hardware part – which isn’t something that could be said for earlier M-series phones. However, we will reserve our verdict till we are done with the full review.

Samsung Galaxy M40 quick review: Camera hardware and expectations

Once again the Galaxy A70 is from where the M40 draws inspiration. You will find a similar 32MP (f/1.7) sensor as a primary rear camera. The primary sensor gets the assistance of 5MP (f/2.2) depth sensor in portrait mode ( live focus in Samsung’s terminology). There is another 8MP sensor on the back that can capture ultra wide-angle shots (123-degree field of view).

Apart from these rear cameras there is a 16MP (f/2.0) sensor for selfie on the front of the phone. Well, all these megapixel’s doesn’t count if the phone doesn’t manage to capture good images in different conditions. We are still testing the Galaxy M40 camera and will only be able to clear the picture for you in our full review.

Samsung Galaxy M40 First Impressions

The Galaxy M40 fixes what has traditionally been a limitation of affordable Samsung phones. This time, Samsung particularly focuses on the performance hardware and uses a popular, tried and tested Qualcomm chipset instead of a value Exynos SoC.

The Snapdragon 675 may or may not be the best chipset available in its class, but it will ensure that power users and gaming enthusiasts won’t have to give up on the Samsung phone for want of more aggressive performance.

Samsung also adds a sizeable RAM and storage, even if it means cutting back a bit on the screen technology. This gives assurance of durable performance in the long run. The design, software and brand value remain key advantages too.

At a competitive price of Rs 19,999 (6GB, 128GB), the Galaxy M40 makes a lot of sense. We will be living with the phone in the next couple of weeks and update you with our experience and final verdict in our full review soon.


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