After the introduction of Interconnect Usage Charges (IUC) last month, Reliance Jio is now planning to increase the call and data charges. Mukesh Ambani, CEO revealed the decision to hike mobile tariffs on Tuesday. Thus, it appears Reliance Jio is also following the suit of Airtel and Vodafone Idea.
Jio claims the hike will be “appropriate”, in a way that it “does not adversely impact data consumption or growth in digital adoption and sustains investments”. We will have to wait and see whatever that will be.
Anyway, the company reasons its plan to scale up investments in technology and network infrastructure. The statement reads, “We believe that the ambitious objectives of the ‘Digital India’ mission can be achieved only if India is made “2G-mukt” in the shortest time-frame possible… This requires continued investment at an industry level.”
If you’re unaware, both Bharti Airtel and Vodafone Idea have also announced their tariff hike starting December 1. Both companies have undergone massive losses and debts in the third quarter. So, understandably their decision is to “remain viable’ while pushing for technological expansion.