Samsung, Qualcomm and Huawei Back EVC as an alternative to AV1

Main Image
  • Like
  • Comment
  • Share

In a joint statement, Qualcomm, Samsung, and Huawei have backed MPEG-5 EVC as the ‘next-generation codec for 4K and 8K streaming’. The new development comes at a time when AOMedia’s royalty-free AV1 codec that is backed by Google, Apple, Facebook, Microsoft, Amazon, Netflix, and numerous other big names in the industry had started gaining traction as the next-generation standard.

Samsung is also part of the AOMedia alliance and it remains to be seen if its commitment to AV1 (that is already in use on Samsung’s 8K TVs) will be impacted in the future.

What is MPEF 5-EVC?

MPEG 5-EVC (Essential Video Coding) codec was outlined at the end of April 2020. It can reportedly be used to stream 4K, 8K, VR, AR, and HDR content at the same quality as HEVC but with up to 26% lower bit rate. This makes it suitable for use with upcoming 5G networks and related applications.

Is MPEG 5-EVC Royalty-free?

The base layer of MPEG 5-EVC will be Royalty-free, but not the enhanced layer. Qualcomm, Huawei, and Samsung hold EVC patent rights and assure to offer them at Fair, Reasonable and Non-discriminatory terms. Licensing terms will be finalized by the end of 2022.

Qualcomm should be the dominant force for EVC adoption across smartphones and other handheld devices, since it by far leads the application processor market share. Which is to say that phones with EVC codec hardware support are likely to get more popular before AV1. As of now, MediaTek Dimensity 1000 is the only chipset for phones that supports AV1 hardware decoding.

Also Read: Dual-Mode 5G is not the same as Dual-SIM 5G

MPEG is also working on VVC and LCEVC

Apart from EVC, MPEG is also working on superior VVC (Versatile Video Coding) that’s also referred to as H.266 and LCEVC( Low Complexity Enhanced Video Coding).

VVC will reduce bit-rate by 30% as compared to HEVC without any loss in quality.

LCEVC aims at reducing coding and encoding time and processing needs. The LCEVC will improve the existing codec in use- new or old – and help it perform faster. This should make it very popular for live streaming applications. LCEVC won’t require hardware support and would work on existing and upcoming devices.

Deepak SinghDeepak Singh
Deepak has more than 8 years of experience in covering technology for several eminent publications in India. He currently leads an enthusiastic team of young writers at Smartprix and tries to uphold the highest quality standards.

Related Articles

ImageSmartprix People’s Choice Awards 2023: Vote for Your Favorite Smartphones, Smartwatches, and More

As we bid farewell to the smartphone launches that defined 2023, it’s time to reflect on the industry’s journey. The landscape witnessed a myriad of captivating releases, such as Apple pioneering the use of a 3nm chipset in their phones and OnePlus boldly venturing into the realm of foldable devices. Brands like Realme brought curved …

ImageWhat is AV1 Codec? What phones support AV1 hardware decoding?

Video streaming accounts for a sizeable chunk of online traffic and even minor improvements in streaming technology can save costs and determine what markets a service has access to. Streaming services like Netflix and Amazon prime do not take codecs lightly as using the right codecs determines not only the quality of streaming but also …

ImageQualcomm Snapdragon 865 Plus chipset could launch in July

2020 has been a good year for smartphones so far, especially when it comes to performance. Moving forward, Qualcomm will allegedly introduce Snapdragon 865+, a higher binned version of its flagship SoC this year, as early as in July. The information was shared by renowned tipster Ice Universe on his twitter handle. The tipster, however, …

ImageSamsung Likely to Rebrand Exynos Chip to “Dream Chip” in 2024

Two years ago, Qualcomm rebranded its Snapdragon chips starting with Snapdragon 8 Gen 1 instead of Snapdragon 898. Seems like the South Korean giant Samsung could be en route to pull off something similar to Qualcomm. The latest tip suggests Samsung is likely to rebrand Exynos chip to “Dream Chip” and yes, it might seem …

ImageSamsung To Equip Galaxy S24 Ultra With A Snapdragon Processor, Claims Leakster

The Samsung Galaxy S24 Ultra could feature a Snapdragon chipset after all. The South Korean tech conglomerate ditched its in-house Exynos chipsets for the Galaxy S23 series, as users like the Qualcomm chips better. However, a couple of days ago, reports claimed that Samsung could fall back to its Exynos lineup of chipsets, particularly the …


1 Comment
Nelaturi Madhu Sudhana Reddy
2 years ago

I am very intrested in technology