Micromax Canvas Evok, launched in India on May 16, 2016, is equipped with 3GB RAM, 3000 mAh battery and is running Android 5.1 Lollipop out of the box. This is the first phone in the “Canvas Evok Series” which targets young professionals. The best price of Micromax Canvas Evoke in India is 8,499 INR.
Micromax is also using new 1.4GHz Snapdragon 415 octa core processor, which is pin compatible to Snapdragon 410, has better Adreno 405 GPU and double number of Cortex A53 cores. By default, Canvas Evok includes 16GB storage, but you can also plug-in MicroSD card for some additional secondary storage.
The 5.5-inch HD display is layered with 2.5D Gorilla Glass that curves ever so slightly at the edges. Other features include 13MP AF rear camera featuring 5P Largan Lens, 5MP front shooter, 4G LTE and 3000mAh battery.
Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “The current trend of 4G connectivity, big screens, high definition displays and powerful RAM has picked up immensely and the Canvas Evok brings the best combination of all these with its features and design language. We expect the new smartphone to fare well in the market as the millennial generation understands technology and also recognizes the fact that one does not need to pay exorbitant prices for a premium quality smartphone.”
Key Specifications and Features
| Model | Micromax Canvas Evok |
| Display | 5.5-Inch, IPS Display, 720p HD resolution |
| Processor | 1.4GHz Quad-Core Processor |
| RAM | 3GB LPDDR3 |
| Internal Storage | 16GB |
| Software | Android 5.1 Lollipop |
| Primary Camera | 13MP |
| Secondary Camera | 5MP |
| Battery | 3000 mAh |
| Others | 4G Dual SIM LTE |
| Price | 8,499 INR |
