The festive season in India has wrapped up, and the smartphone sales figures tell an interesting story. The smartphone industry in the country is going through a shift. While the online sales dipped by 2% year-on-year, offline channels saw a robust 9% growth as per a blog post from Abhilash Kumar, Industry Analyst at TechInsights.
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Vivo leads the pack in Online market
As per their report, Vivo, including its iQOO brand, emerged as the festive season champion, capturing a sizable 20% market share. They managed to achieve this number due to the popularity of its T series online and the V series in brick-and-mortar stores. Xiaomi, with its Redmi and POCO brands, secured a close second place with 15% market share, followed by Oppo and OnePlus securing similar numbers.
Interestingly, it looks like Samsung would have clinched the second position if POCO and OnePlus were considered as separate entities. The South Korean tech giant dominated online sales with a staggering 19% market share. This was achieved by aggressive marketing push across platforms and strong sales of models like the Galaxy S23 FE, S23, and A14.
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Apple makes big gains
Apple also maintained its strong online presence, securing the second spot with its iPhone 15 series. Realme followed closely, driven by its P series models.
Motorola, Nothing, and Google also had a successful festive season, registering substantial growth. Motorola’s share as per the report doubled to 7%, while Nothing Phone 2a drove triple-digit growth for the young brand.
The festive season sales data paints a dynamic picture of the Indian smartphone market. While consumers continue to shop online, the growth patterns in offline sales point to the continued relevance of physical retail in the Indian smartphone market.
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