Huwaei’s subsidiary Honor has signed Ace Indian badminton star Saina Newal as its brand ambassador for India. The company inked at long term accord with former world no. 1 badminton player to further boost its market share in the nation.

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The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the e-brand aims to significantly strengthen its market share in the country.


“We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche,” Allen Wang, president of consumer business group, Huawei India, said in at the launch event.

Recently, the company also enrolled ace footballer Lionel Messi as global brand ambassador.

“Huawei is continuously associating with sports team and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently we also enrolled Lionel Messi the ace footballer as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor,” he added.

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Upbeat with her association with Honor, Nehwal draw a alignment between her own philosophy brand’s tagline “For the brave”.


Commenting on the association, Saina Nehwal, said, “I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand ‘For the brave.’.Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities.”

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“Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle and also got me a lot of happiness and honour,” Nehwal added.


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