Over the years, Google Pay has built a strong position as the platform of choice for executing online transactions. According to Statista, the Google-owned digital payments platform makes up around 80 percent of online payments. In Poland and the United States, the app accounts for 40 and 31 percent of online payments or at POS, respectively. To reinforce its position, the app has launched three new features, including “Buy now, pay later,” showcasing all credit benefits in one place, and protecting autofill with biometric authentication.
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Google Pay Gets “Buy Now Pay Later”
Over the last few years, “buy now, pay later” has become a popular payment option. Earlier this year, Google Pay included a couple of such options, including Affirm and Zip, that showed up while checking out. Now, the payment platform has expanded the feature to include even more merchant sites and Android apps across the United States.
While the feature isn’t available for Indian users, there’s a good chance it will arrive sooner or later. Popular e-commerce platforms, such as Amazon and Flipkart, already offer the “buy now, pay later” feature. Indian startup Simpl, which also allows users to convert their spending into EMIs, is also gaining quite a lot of traction.
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Google Pay Now Shows All Credit Card Benefits At One Place
For those with multiple credit cards with different benefits, Google Pay will now showcase them on the checkout page. Starting immediately, Capital One and American Express cardholders checking out on Google desktop will see select benefits for their cards in the autofill dropdown menu. This will help them pick the best-suited card that offers the relevant benefits.
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Autofill Gets Biometric Protection
Finally, Google Pay users will now be able to fill in their card details with a fingerprint, face scan (on iPhones via Face ID), or a PIN. Autofill on Chrome and Android will now help users save time during checkout, allowing them to fill in their shipping, billing, and payment details, but protected with the biometric or PIN option mentioned above. Users can also set up device unlock, a feature that will ask them to unlock their device before revealing their card details.
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