As the future of diesel cars isn’t very bright in India, customers are looking at alternative fuel options that can lower their running costs. Among other options, hybrid powertrains stand out as they provide both performance and mileage. However, when it comes to the most popular segment, i.e., between Rs. 10 and 15 lakhs, very few models come with a hybrid system.
There are a few cost-effective options, such as the mild hybrid systems on lower trims of Maruti’s Fronx and Grand Vitara, but they aren’t as effective as the expensive, strong hybrid trims. Nonetheless, customers are exploring more hybrid options, as the number of such vehicles rose to 2 percent in 2023 compared to 0.5 percent in 2022.
Hyundai Shifts Focus From Electric To Hybrid Vehicles
Given the rise in popularity of hybrid cars in India, the second-largest carmaker in the country, Hyundai Motor Group, has decided to foray into the segment within two years. According to a report by Reuters, the company plans to launch its first hybrid cars by 2026, which will benefit its business in the subcontinent.
The Company Could Launch A Mid-Sized Hybrid SUV Similar To Creta
Both Hyundai and Kia are evaluating a hybrid sport-utility vehicle, which could be similar to the mid-sized SUV Creta. Given that brands often revamp their existing models to launch a facelift (with new features), there’s a good chance that the sister companies could convert their best-selling models, Creta and Seltos, into hybrids.
Yes, they would need to make some integral changes, such as installing a battery, a power control unit, and a regenerative braking system. This will, in turn, increase the overall price of the models by a significant margin. However, given the simplicity and comfort that the popular models offer, there’s no reason why the company’s hybrid model won’t succeed in India.
The Strategy Change Comes Amidst Poor EV Adoption Rates
This marks a major change in the company’s strategy, initially focussing on battery-based electric vehicles for the country. Although Hyundai and Kia are working on launching their Indian-made electric vehicles in the country by 2025, which should significantly reduce the on-road price, issues such as lack of charging stations and range anxiety have significantly impacted sales.
Nonetheless, Hyundai Motor Group’s hybrids are slated to arrive in 2026 or 2027. The automaker already has the technology in other markets; it just has to tailor it to better suit the subcontinent’s driving conditions.
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