The vivo X300 Series is set to arrive on 2 December with a clear message. This is a flagship built with intention. Every design choice, every imaging breakthrough, every layer of performance has been shaped to reflect how far vivo’s premium journey has come. If the X100 Series and the X200 Series set new benchmarks in optics and everyday usability, the X300 Series takes those foundations and elevates them into a device that feels complete in a way few flagships ever do.
This year’s lineup introduces two models: vivo X300 and vivo X300 Pro, each crafted with the same philosophy: a refined user experience that blends cameras, performance, AI, and a premium experience. The result is a flagship series that stands as one of vivo’s most polished releases, perfectly aligned for users who want exceptional imaging, powerful AI, consistent performance, and a premium finish from the first touch.
Here are the five reasons why the vivo X300 Series is the flagship to beat this year.
1. A New Standard in Multi Focal Length Imaging Excellence
Imaging has always been the soul of vivo flagships, and the X300 Series represents a new peak. On both the X300 and X300 Pro, vivo pushes the boundaries of optics and computation with industry-exclusive sensors, ZEISS collaboration, and an imaging pipeline built to handle every scenario.
The X300 Series introduces one of vivo’s most advanced camera systems yet. Let’s start with the X300. At its heart lies the 200 MP ZEISS Super Main Camera, built around the customized HPB sensor with integrated hardware and software tuning. It combines a 1/1.4-inch sensor size, a wide f/1.68 aperture, 16:1 pixel binning, and ZEISS T* coating to produce images with remarkable clarity.
For the first time in the standard edition, the X300 includes a 50 MP ZEISS APO Telephoto Camera, using the upgraded LYT602, now with VCS technology. Compared to the vivo X200, it delivers sharper zoom at 3X, dramatically clearer textures at 10X, and cleaner distant detail up to 30X, all while being more compact. This makes the X300 a uniquely compact phone with a telephoto system that rivals some full-size flagships.
Complementing it is the new 200 MP ZEISS APO Telephoto Camera on the X300 Pro, featuring the jointly customized HPB architecture for superior color accuracy, 85mm focal length, periscope design, ultra-low noise, ZEISS APO certification, 20X telephoto macro capability, and more.
Both models also include a 50 MP ZEISS Wide-Angle Camera and a 50 MP ZEISS Ultra Wide-Angle Front Camera, with autofocus, a 92-degree field of view, and natural portrait rendering for clearer, distortion-free selfies from any angle.
The X300 Series introduces Multi-focal Portrait, a system designed to give users professional portrait flexibility with just a tap. You get multiple different focal lengths, including 23mm, 35mm, 50mm, 85mm, and 100mm. The Pro model even has a 135mm mode, perfect for close-ups.
At each focal length, vivo applies:
- Zero-lag capture
- NICE Ultra HD Engine
- Dynamic reference frames
- Full-link AI bokeh
- Improved skin-tone rendering
- ZEISS Natural Color for balanced, true-to-life tones
On both the X300 and X300 Pro, portraits maintain clarity even when zoomed in, especially through the 200 MP pipeline.
The X300 Series benefits from vivo’s dual chip imaging architecture: the Pro Imaging Chip VS1 for RAW pre-processing and portrait refinement, and the Hardened V3+ pipeline for HDR, night scenes, and video enhancements. The result is faster shooting, cleaner details, and lower noise across challenging environments.
Together, these components create a camera system designed not just for clarity, but for reliability and versatility across every focal length and lighting condition.
2. Telephoto Performance to The Next Level With the Extender Kit
The X300 Series is engineered to excel at telephoto in situations where most smartphones struggle. The combination of APO-grade optics, VCS color tuning, and vivo’s newest algorithms ensures consistently strong results at all zoom levels.
The NICE 3.0 and Magic 2.0 frameworks enhance structure detection, edge reconstruction, and long range sharpness to keep details intact at 10X, 20X, and even at higher magnifications. Architectural lines, text, and distant subjects retain their definition with significantly reduced artificial artifacts.
Motion based photography sees a major improvement through Action Capture Engine 4.0 which expands telephoto action reach to 480mm while using AIGC based scene analysis to stabilize subjects and compensate for motion blur. This results in more confident captures during sports, concerts, or unpredictable movement where timing matters.
Stage Mode advances to Stage Mode 2.0 with better clarity, improved exposure control, and the ability to record Dolby Vision at 4K 60 FPS from telephoto focal lengths. The feature also supports dual camera recording and synchronization between wide and telephoto frames, allowing users to preserve the atmosphere of a performance while highlighting expressions or details from a distance.
ZEISS 2.35X Telephoto Extender Kit
For those who want a true optical extension, the ZEISS 2.35X Telephoto Extender Kit compatible with the X300 and X300 Pro transforms the 85mm module (70mm on the X300) into a 200mm optical lens (165mm on the X300). That’s about 8.3X true optical zoom (7.2X on the X300), on a smartphone.
At concerts, it keeps performers sharp even from far seats, with Stage Mode 2.0 stabilizing shots and allowing you to record in Dolby Vision 4K 60 FPS. Wildlife shooting also becomes easier, letting you capture birds, animals, and distant subjects with clean detail.
For landscapes and architecture, distant ridges, buildings, and compressed city scenes look clearer thanks to AIGC reconstruction, NICE 3.0, and Magic 2.0. The extender keeps the ZEISS look intact with reduced fringing and strong contrast.
It attaches quickly and works well for travel, nature, shows, and any long-distance shooting. It makes the X300 Series feel closer to a compact interchangeable-lens camera built for real creative range.
This completes a telephoto ecosystem that is unmatched at this price segment and a major reason why the X300 Series stands out against the iPhone 17 and 17 Pro lineup, especially for photography enthusiasts.
3. A Refined and Comfort Focused Design Philosophy
The X300 Series places equal emphasis on how the phone feels in the hand. The compact vivo X300 features a 6.31-inch flat display with a 7.99mm profile and a lightweight 190 gram chassis that fits naturally into the palm. The bezels are super thin, making the phone look clean and premium.
The vivo X300 Pro features a larger 6.78-inch flat screen with ultra thin 1.2mm symmetrical bezels that create a clean, immersive viewing area without visual distraction. It is 7.9mm thick and weighs 226 grams.
Both models use Unibody 3D Glass Design where the camera module appears to grow naturally from the back panel, avoiding abrupt edges and creating a smooth sculpted flow between camera housing and rear glass.
The finish uses the Coral Velvet Glass technique with a finely textured matte surface that resists fingerprints while feeling soft and silky. Speaking of, the vivo X300 Series also comes in elegant color options that match the refined design language.
The X300 is available in Mist Blue, Summit Red and Phantom Black, all stylish finishes that look stunning in everyday use, while the X300 Pro is available in Elite Black and Dune Brown, both crafted to look effortlessly sophisticated.
The design philosophy is simple. Premium without being too bulky. Minimalist without losing sophistication. Durable without compromising aesthetics. The X300 Series ultimately reflects a design language that prioritizes comfort, understated sophistication, and long term satisfaction.
4. Class-Leading Performance With All Big Core Architecture and AI Optimization
Performance on the X300 Series emerges as a thoughtful blend of speed, intelligence, and long term endurance. Built on TSMC’s advanced N3P process, the new MediaTek Dimensity 9500 CPU uses an all big core ARM V9.3 design with the powerful C1 Ultra core as its foundation.
This architecture brings higher IPC, improved thermal stability, and enhanced energy control. The upgraded Arm G1 Ultra GPU pushes super sampling quality, frame interpolation, and gaming responsiveness to new levels. The NPU achieves a leap to 115 TOPS, enabling faster AI tasks.
vivo’s Origin Smooth Engine works beneath the surface to maintain consistency in everyday use. It uses cross CPU scheduling, dual rendering, and kernel level optimization to deliver fluidity across heavy tasks and simple interactions alike.
Long term smoothness is also protected through storage fusion strategies and adaptive performance tuning which keep the system responsive through 30 to 50 consecutive app launches and maintain fluidity even after months of use.
The X300 Series also supports extended 4K 60 FPS recording without thermal drops, making it ideal for creators who rely on sustained output.
The vivo X300 Series uses the new BlueVolt battery system, combining a high-capacity cell with advanced chemistry for better longevity and reliability. The X300 Pro features a 6,510 mAh battery, while the X300 features a 6,040 mAh battery, both built on fourth-gen silicon negative electrode technology. This means better stability down to -20°C and extended cycle life up to 1000 full charges.
For charging, the series supports 90W FlashCharge and 40W wireless charging, with bypass charging to reduce heat during gaming or navigation. Features like Battery Life Extender and Instant Wake at one percent ensure the phone stays functional in emergencies.
Performance on the vivo X300 Series is not just raw speed. It is intelligent stability shaped to adapt to user behavior, workloads, and real world conditions. Overall, the X300 Series offers an incredible performance, long lasting battery, and faster charging.
5. A Complete Evolution of vivo Software With OriginOS 6
OriginOS 6 represents a major turning point in vivo’s premium software experience. It introduces a refined visual hierarchy where lighting, texture, and composition come together to create a more immersive interface.
Icons feel more tactile, panels carry a subtle sense of depth, and animations create continuity between screens. Flip Cards allow users to change wallpapers with natural gyro movement which makes the lock screen feel dynamic and expressive.
The redesigned Control Center gives users a choice between a split layout for focused control or a merged layout for one handed access, each shaped with a cleaner, more polished visual language.
Beyond visuals, OriginOS 6 introduces tools that enhance daily efficiency. Drag and Go recognizes content across apps and allows instant dragging of text, images, or files into different windows.
Origin Island surfaces context aware cards based on routines, navigation patterns, and meeting schedules, minimizing manual steps. Smart capsules appear around the camera area with live updates from background apps like music players, navigation, deliveries, and ride hailing.
Intelligent AI Features
The vivo X300 Series introduces a rich set of AI features designed to enhance both creativity and everyday convenience. The DX5 focus tracking system uses a custom AF component, a Tiny NPU, and multi-scenario training to lock onto subjects with higher accuracy in sports, portraits, and fast-moving scenes.
The camera experience expands with AI One Shot Multi Crop, which analyzes a 200 MP image and generates multiple cinematic compositions automatically. This is perfect for when you create a story and upload it to social media, with the help of just a single image.
Live Photo Circle to Erase removes unwanted passersby across the entire Live Photo sequence with a single gesture.
AI Landscape Master corrects tilted horizons, improves bad weather scenes, removes clutter from surfaces like buildings or beaches, and adds region-based creative styles such as island tones or snow effects.
Together, these AI tools make the X300 Series feel smarter, more capable, and consistently helpful across photography, productivity, and daily use.
vivo Office Kit
The vivo Office Kit on the X300 Series is designed to bring seamless, desktop-class productivity to your workflow. It connects your phone and computer into a unified workspace, with phone-to-PC mirroring, cross-device file transfer, task handoff, and remote PC control for times when you’re away from your desk.
Notes, to-do lists, and documents sync instantly across devices, while the Office Suite on Windows and macOS lets your phone act as an input device or a companion screen. So whether you’re reviewing files, editing documents, or managing calls, the X300 Series ensures your work moves fluidly across platforms without interruptions.
These improvements collectively create an ecosystem that feels deeply integrated, personal, and significantly smoother than previous generations. It also positions the X300 Series as a strong competitor to the iPhone 17 lineup by offering a richer blend of AI convenience, customization, and system fluidity.
Final Outlook: The Most Thoughtfully Designed vivo Flagship Series Yet
The vivo X300 Series brings together powerful imaging, purposeful design, advanced computing, and the most intuitive version of OriginOS to date. It stands as a reflection of vivo’s commitment to refinement, balance, and meaningful innovation.
Both models feel complete, capable, and ready to meet the expectations of users who want a premium flagship that excels across creativity, daily usability, and long-term reliability. As the series launches on 2 December, it arrives not just as vivo’s next flagship, but as one of the most refined and thoughtfully designed flagship lineups of the year.
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