Vision Pro’s Immediate Contribution To Apple’s Revenue Will Remain Limited: Mark Gurman

Main Image
  • Like
  • Comment
  • Share

The most-valued tech company on the planet, Apple, is facing a strong decline in sales for the fourth consecutive quarter. The category-wise revenue breakup reveals that the iPhone, as a product, has held its ground in the slowdown, as its sales in the last quarter stood at $43.8 billion, higher than in the same quarter the previous year. However, the revenue from MacBooks has fallen by 34% year-over-year. Even though Apple has a couple of new products in its pipeline, it can take a few years to contribute to the overall revenue significantly.

Apple Needs Its “Next Big Thing”

In his report, Bloomberg’s Mark Gurman writes that to boost its sales, Apple needs one of its “next big things.” Gurman suggests that the company needs a new innovative product unlike anything consumers have seen. In that respect, Apple is working on two things: Vision Pro, its mixed-reality headset, and an electric vehicle. However, even these options don’t appear as promising, and here’s why.

Here’s Why Apple Thinks Vision Pro Isn’t Going To Be An Immediate Hit

During a recent conference call with analysts, Apple’s CEO Tim Cook laid out a go-slow approach to selling the Vision Pro. The company knows there’s never been a product in the market that can blend in virtual and augmented reality like the headset. Cook plans to offer the device exclusively through its store to get more attention on the product. He says the company will provide demos in Apple Stores, and “it will be a very different process than the normal grab-and-go kind of process.”

In a previous report, Gurman mentioned how Apple would require users to make an appointment with the store staff to try the Vision Pro, and that could very well be the company’s strategy to delay everyone’s exposure to the product and create hype around it. Further, it will release the Vision Pro in the United States first, then in the United Kingdom and Canada.

There’s A Learning Curve Involved With Vision Pro

Ultimately, Vision Pro is a complicated product, and there will be a learning curve involved with it. Further, with different headband sizes and prescription lens attachments, it isn’t “going to be an easy product to sell.” To make the Vision Pro its “next big thing,” Apple needs to sell millions of units, and it knows that this will take time. Although Apple has stated now and then that India is one of the key markets, we haven’t heard when the company plans to bring the headset to the country.

Apple Watch To Get Two New Sensors In 2024

Gurman also touches on the company’s plan to include two new sensors on the Apple Watch in 2024. These include a blood pressure and a sleep apnea sensor. Further, the company is working on a paid health coach feature that will guide users and provide them insights on their activity, food, and other metrics that can improve health. However, providing a clearer timeline about the non-invasive blood pressure sensor, Gurman says that he expects the sensor to arrive later this decade.

You can follow Smartprix on TwitterFacebookInstagram, and Google News. Visit for the most recent newsreviews, and tech guides

Shikhar MehrotraShikhar Mehrotra
A tech enthusiast at heart, Shikhar Mehrotra has been writing news since college for an undergraduate degree in Journalism and Mass Communication. Over the last four years, he has worked with several national and international publications, including Republic World, and ScreenRant, writing news, how-to explainers, smartphone comparisons, reviews, and list-type articles. When he is not working, Shikhar likes to click pictures, make videos for his YouTube channel, and watch the American sitcom Friends.

Related Articles

ImageHot Scoop: Samsung Galaxy Z Flip 6 Pricing Revealed Ahead of Official Release

Samsung’s next clamshell foldable, the Galaxy Z Flip6, will launch next month at Galaxy Unpacked. While everyone awaits the official announcement, we’ve managed to uncover the Galaxy Z Flip6’s pricing and variants for the US market in association with OnLeaks. Brace yourselves—unfortunately, the pricing is higher than expected. Galaxy Z Flip6 Price Leaked  The Galaxy …

ImageiPad Pro Models With M3 Chip And New Magic Keyboard To Come Out In 2024, Says Mark Gurman

Cupertino-based tech giant Apple is working on new, top-of-the-line iPad Pro models. These will feature major hardware improvements, including a new silicone chip, an OLED display, a redesigned Magic Keyboard, and upgrades in the camera. Codenamed J717, J718, J720, and J721, the new iPad Pro models can debut in the second half of 2024. iPad …

ImageiOS 18 To Focus On AI-Related Features: Mark Gurman

After successfully releasing iOS 17 for compatible devices, Apple is working on the next iteration of its operating system for iPhone – iOS 18. The Cupertino-based giant should announce the version sometime next year, probably during the WWDC 2024, and release it as a beta version for early adopters and testers. Although iOS 17 was …

ImageIs The Apple Vision Pro Coming To India? Here’s What We Know

Earlier this year, the Cupertino-based tech giant, Apple, revealed Vision Pro, the company’s first mixed-reality headset with exceptional features and a premium price. However, the product was only available in select regions, including the United States. Well, that could change sooner than we expected, as a new report from Bloomberg’s Mark Gurman predicts Vision Pro’s international …

ImageApple’s Vision Pro Delayed By Two Months: Gurman

The iPhone maker is gearing up to release another innovative and powerful product, the Vision Pro mixed reality headset. According to a report by Bloomberg’s Mark Gurman, Apple’s Vision Pro mixed-reality headset won’t launch in the United States until March 2024. Vision Pro To Launch Sometime Around March 2024 The company needs more time for …


Be the first to leave a comment.