From the last two launch events, Samsung has turned its focus from hardware/UI developments to Galaxy AI. First launched with the Galaxy S24 series in January 2024, Galaxy AI is a suite of GenAI features that are deeply integrated into Samsung’s user interface, OneUI. Clearly, the company is relying on these features to differentiate its smartphones from the competition. Interestingly, the Korean giant has also partnered with Google to use Gemini on its latest flagships. However, that happens to be the talk of the past, as most recently, Samsung has agreed to acquire a startup called Oxford Semantic Technologies.
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Oxford Semantic Technologies Specializes In Creating Knowledge Graphs
Based in the United Kingdom, Oxford Semantic Technologies offers data analysis and presentation expertise, which could be very helpful for Samsung for research and improvement purposes. The startup “was born out of decades of research into Knowledge Representation and Reasoning (KRR) by three professors at the University of Oxford Computer Science department.” The startup’s flagship product, RDFox, is capable of “creating knowledge from data” as a ruled-based reasoning engine.
In simpler words, RDFox can deduce and build new knowledge based on the facts or data presented before it. Although it’s unclear, we speculate that it could be the data related to how buyers use the AI-based features on their Galaxy phones, which features are used the most, what type of inputs users are providing, etc. Incorporating RDFox’s inputs in its research, Samsung could improve the Galaxy AI features and perhaps even work on new ones.
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Here’s How Samsung Could Integrate RDFox On Its Devices
In a publicly available statement, Samsung suggests using RDFox to develop more sophisticated and personalized AI solutions. The startup claims that it is the only knowledge graph that can run locally on a mobile device’s memory, which can provide faster performance. While RDFox itself acts as an AI-based product that can recognize patterns and draw insights from them, it could, in the future, work on Samsung devices to monitor and improve the Galaxy AI features.
As mentioned in a report by Android Authority, Samsung “will secure advanced core engines for personal knowledge graphics. These graphs integrated information and context dispersed across various services and apps.” The company also says it will combine the technology with on-device AI processing on the Galaxy S24 series. The technology “will be applicable across all of Samsung’s products, extending beyond just mobile devices to televisions and home appliances.”
Although the agreed sum isn’t clear, Samsung’s acquisition of the startup is a testament to its commitment to providing the best-in-class GenAI features that are effective and secure. Stay tuned for more updates related to Samsung’s advancements in AI and other smartphone-related news.
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