OnePlus Is Raising Prices Again in India: The 15R Has Now Gone Up Four Times

Smartphone prices in India have been moving in one direction for most of 2026. Up. OnePlus is the latest brand to announce another round of increases, with the OnePlus 15R, OnePlus Nord 6, and OnePlus Nord CE6 all getting more expensive from July 14. The biggest jump hits the OnePlus 15R, which is now seeing its fourth price revision since launch.

OnePlus 15R gets another ₹5,000 increase

Every storage variant of the OnePlus 15R is going up by exactly ₹5,000.

The increase pushes the base 15R dangerously close to traditional flagship territory. At ₹59,999, the device now costs ₹12,000 more than many buyers paid during its launch period. This also marks the fourth time OnePlus has revised pricing on the phone since launch, making it one of the most aggressively repriced smartphones in the Indian market this year.

Nord 6 and Nord CE6 are going up too

The Nord lineup isn’t escaping the increases either. The OnePlus Nord 6 will now start at ₹44,999 for the 8GB + 256GB variant, while the higher-end 12GB + 256GB model crosses the ₹50,000 mark.

The Nord CE6 is also becoming more expensive.

The ₹39,999 price tag on the top-end Nord CE6 is particularly notable given where the Nord CE series traditionally sat in OnePlus’ portfolio (sub-25K).

This isn’t just a OnePlus problem

There is a very real reason smartphone prices have been climbing throughout 2026. The same companies that supply memory for smartphones also supply memory for AI servers and data centers. As demand for AI infrastructure exploded over the past year, memory manufacturers shifted production toward those higher-margin products.

Samsung, SK hynix, and Micron have all prioritized server DRAM and enterprise storage, putting pressure on supplies of LPDDR memory and UFS storage used in smartphones.

The result has been one of the largest memory price increases the smartphone industry has seen in years.

ALSO READ: Apple Reportedly Testing Chinese Memory Chips as RAM Prices Continue to Surge

The days of launch pricing may be disappearing

For years, smartphone buyers in India got used to prices moving downward after launch. A phone launched at ₹49,999 often sold for ₹44,999 a few months later. 2026 has turned that logic upside down.

Several devices launched earlier this year are now more expensive than they were on day one, and the gap can be substantial. Samsung’s Galaxy M47, for example, jumped by as much as ₹10,000 within days of launch depending on the variant and pricing method used.

ALSO READ: Samsung Raised the Galaxy M47’s Price by ₹10,000 in Just Eight Days

The OnePlus 15R has followed a similar trajectory, only spread out across multiple revisions instead of one dramatic jump.

What should buyers do?

If one of these phones is already on your shortlist, today is effectively the last day to buy at the current pricing. Bank discounts, exchange offers, and festival sales will continue to soften the blow, but those promotions sit on top of the new MRP rather than replacing it.

More importantly, there is little suggesting these increases will reverse anytime soon. As long as AI infrastructure continues consuming enormous volumes of memory and storage supply, smartphone brands are likely to keep passing at least some of those costs on to buyers.

Unfortunately for consumers, the era of waiting for prices to drop may be giving way to an era where waiting simply means paying more.

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