One of the most popular streaming services, Netflix, could launch a free, ad-supported plan in select markets. Over time, the OTT service has struggled to maintain its position as the streaming leader. However, the platform has implemented several ways to deal with stagnant revenues and a decreasing user base. While the password-sharing crackdown was very effective, the platform is now planning to launch a new streaming model that could gather more viewers than ever.
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Would Launching A Free Ad-Supported Plan Make Sense For Netflix?
According to a report by Bloomberg, Netflix might roll out a free subscription model in Asia and Europe. Although it’s not final, the company has tried something similar in the past, which makes it more likely to happen. Last year, Netflix briefly launched a free subscription tier for users in Kenya. However, the platform discontinued the plan shortly after its release without commenting on the success or failure of the experiment.
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Will The Free Plan Offer The Same Benefits As The Paid Plan?
As and when Netflix releases a free plan, it could have very limited content compared to the paid version. Further, the streaming resolution could also go down, along with an increase in the advertisements. The report also highlights how the streaming service provider aims to target growing markets instead of markets that account for the service’s major revenue. In Asia and Europe, the platform could focus on Japan and Germany with the new free plan.
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It is important to mention that Netflix hasn’t officially announced the free plan. Hence, readers should take the information with a pinch of salt. However, in our opinion, a free plan could help the streaming provider attract more viewers. Further, it could easily earn a similar amount as the subscription cost by showing them ads.
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