Micromax Introduces More Entry Level Laptop Series In India

Main Image
  • Like
  • Comment
  • Share

Micromax today launched two new affordable Laptop series – Micromax Ignite and Micromax Alpha – that are running Windows 10 OS powered by Intel Core i3 ship. This isn’t the first time the domestic manufacturer has forayed into Laptop space. The Lapbook I & II and 2-in-1 LapTaps constitute its existing Laptop portfolio.

The Micromax Ignite LPQ61408W is powered by Intel Pentium Processor N3700, has 4GB RAM (LPDDR3), 1TB ROM, a 14-inch (1366 x 768 pixels) display, 4500 mAh battery, 2 x USB port, 1 X HDMI port and 1 Ethernet port. The price of Micromax Ignite LPQ61408W in India is 18,990 INR and it will retail exclusively on Flipkart starting July 25, 2016.

This slideshow requires JavaScript.

Micromax didn’t talk much about the Alpha series, save for the fact that it is targeting first time Laptop users, which is more of a euphemism for dirt cheap hardware.

Also Read: Asus R510 Gaming Laptop With 15.6 Inch Display Launched At 69,999 INR

Commenting on the launch Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “The decision to foray into newer categories is solely based on the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well-designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”
Highlighting the relevance of this launch, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia said, “Intel India is once again proud to collaborate with Micromax, as it launches devices powered by Intel® Architecture, aimed at affordable computing. We have been a part of Micromax’s 2in1 product journey, and will continue to work together to design products in sync with what the Indian consumers want. This focus on personal computing is an important part of Intel India’s strategy to reach out to first-time users of the PC, based on the pillars of affordability, reliability, and ease of use.”
Deepak SinghDeepak Singh
Deepak has more than 8 years of experience in covering technology for several eminent publications in India. He currently leads an enthusiastic team of young writers at Smartprix and tries to uphold the highest quality standards.

Related Articles

ImageBREAKING: Samsung Galaxy Z Fold6 US Pricing & Variants Revealed!

Samsung’s upcoming foldable, the Galaxy Z Fold6, is one of the most crucial smartphone models for the company. If executed well, the phone will help the Korean tech giant maintain its leadership in the foldable industry, especially when Chinese manufacturers like Vivo and Huawei are catching up. Further, it will also be the first foldable …

ImageMicromax IN Note 2 launched in India; the first sale to go live on Jan 30

Micromax has unveiled the second device in its IN Note series with the launch of Micromax IN Note 2 in India today. The smartphone is a successor to the IN Note 1 that had launched in 2021 and comes with various upgrades. It has a design similar to Samsung’s Galaxy S21 series phones and there …

ImageMicromax IN 1 phone specs leak ahead of March 19 launch date

Micromax has announced the launch date of Micromax IN 1 to be March 19 at 12 noon. The indigenous company has floated a teaser page on its official website, calling the phone, “India Ka Naya Blockbuster”. Flipkart will be the online retail partner of the upcoming Micromax IN 1 smartphone. Upon its comeback, Micromax has …

ImageBMW Introduces the 2 Series Shadow Edition, Starting at Rs 46.90 Lakh

The BMW 2 Series Shadow Edition has recently been launched in India that gives automobile lovers a more reason to rejoice as the company continues to expand its portfolio of luxury establishments. Priced at Rs 46.90 lakh (ex-showroom), this matte version is available only for the 220i M Sport variant dwelling on delivering a perfect …

ImageAMD Introduces New Ryzen AI 300 Series With An Advanced NPU, Ryzen 9000 Series For Desktop Users

At Computex 2024, the California-based chip manufacturer AMD released “a groundbreaking series of next-generation architecture and products aimed at ushering in a new era of AI experiences.” The company claims to have introduced a processor with the world’s most powerful Neural Processing Unit (NPU), the Ryzen AI 300, and the Ryzen 9000 Series processor to …


Be the first to leave a comment.