Micromax today launched two new affordable Laptop series – Micromax Ignite and Micromax Alpha – that are running Windows 10 OS powered by Intel Core i3 ship. This isn’t the first time the domestic manufacturer has forayed into Laptop space. The Lapbook I & II and 2-in-1 LapTaps constitute its existing Laptop portfolio.
The Micromax Ignite LPQ61408W is powered by Intel Pentium Processor N3700, has 4GB RAM (LPDDR3), 1TB ROM, a 14-inch (1366 x 768 pixels) display, 4500 mAh battery, 2 x USB port, 1 X HDMI port and 1 Ethernet port. The price of Micromax Ignite LPQ61408W in India is 18,990 INR and it will retail exclusively on Flipkart starting July 25, 2016.
Micromax didn’t talk much about the Alpha series, save for the fact that it is targeting first time Laptop users, which is more of a euphemism for dirt cheap hardware.
Commenting on the launch Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “The decision to foray into newer categories is solely based on the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well-designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”
Highlighting the relevance of this launch, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia said, “Intel India is once again proud to collaborate with Micromax, as it launches devices powered by Intel® Architecture, aimed at affordable computing. We have been a part of Micromax’s 2in1 product journey, and will continue to work together to design products in sync with what the Indian consumers want. This focus on personal computing is an important part of Intel India’s strategy to reach out to first-time users of the PC, based on the pillars of affordability, reliability, and ease of use.”