Under the stewardship of Elon Musk, X, the social network formerly identified as Twitter, is gearing up to amplify its reliance on artificial intelligence (AI) in 2024. With a strategic focus on enhancing user interactions and refining the advertising experience, the platform aims to leverage AI for substantial improvements across various aspects of its functionality.
X’s 2024 Roadmap
As of January 9, the company announced its intention to harness the capabilities of artificial intelligence (AI) for diverse applications on the platform. These encompass enhancements to the search feature, optimizing advertisements, and cultivating a deeper comprehension of customer behavior. While specific details remain undisclosed, the commitment to leveraging AI signifies a broader initiative toward refining user experiences and engagement on the platform.
Elon Musk’s AI venture, xAI, is slated to play a pivotal role in enhancing X’s “See Similar Posts” functionality. This improvement aims to present users with more pertinent and significant content. In an upcoming feature titled “See Dissimilar Posts,” users will be prompted to “challenge their perspectives” by drawing insights from their previous activities. This strategic move seeks to elevate the quality and equilibrium of information displayed on the platform, as detailed in a recent blog post from the company.
xAI’s Grok, an AI chatbot with similarities to the ChatGPT model, has been rolled out exclusively to subscribers of X Premium+, the platform’s top-tier subscription offering. This expansion, spanning nearly 47 countries, includes India and was implemented in December 2023.
In addition, X has announced its upcoming venture into peer-to-peer payments, introducing fresh possibilities for commercial transactions on the platform. Elon Musk’s overarching strategy involves shaping X into an “everything app,” drawing inspiration from super-apps like China’s WeChat that seamlessly integrate diverse internet services into a unified application.
Elon Musk has articulated his ambitious vision for X, expressing the desire for users to manage their complete financial ecosystem within the platform. Media reports suggest that Musk envisions offering an array of services, including high-yield money market accounts, debit cards, and loan services, among other financial functionalities. This strategic approach reflects Musk’s broader aim to position X as a comprehensive platform for users’ financial needs.
Outlined in a recent blog post, X emphasized its ongoing dedication to supporting creators and cultivating content partnerships to drive user growth and enhance its advertising ventures.
Within a span of less than a year, the company has facilitated payments to more than 80,000 creators via its revenue-sharing program for ads. Elon Musk hinted at substantial boosts in creator rewards for the upcoming year in a post dated January 9, though specific details were not disclosed.
In December 2023, X reported that users collectively watched 130 years’ worth of videos, each lasting 30 minutes or more, showcasing the rising trend of long-form video consumption on the platform. The recently introduced Immersive Video surface has surpassed 100 million daily users, over half of whom belong to the Gen Z demographic.