Beats, long associated with headphones and audio gear, is widening its accessory portfolio with a new lineup of cases designed specifically for the entire iPhone 17 series. Announced today, the collection covers the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Orders are live now on apple.com.
The launch follows Apple’s awe-dropping keynote, where the company introduced the iPhone 17, iPhone Air, iPhone 17 Pro, and Pro Max — a lineup that included some unexpected design shifts, like aluminum replacing titanium on the Pro models and a new anti-reflective display coating across the board. (We’ve covered those in more detail here: Apple Sneaks Anti-Reflective Coating into Every iPhone 17 Model, Including the iPhone Air and iPhone 17 Pro: Why the Switch From Titanium to Aluminum Is a Good Thing.)
iPhone 17 Pro Kickstand case, and iPhone 17 Pro Max Rugged Case
The Beats iPhone 17 Case with MagSafe & Camera Control is a slim, precision-fit shell priced at ₹4,500, compatible with all four iPhone 17 variants. A step up is the Kickstand Case (₹5,900), which includes a removable lanyard that cleverly doubles as a magnetic kickstand for landscape viewing. Both are available in Granite Gray, Bedrock Blue, Lime Stone, and Pebble Pink.
For users who prioritize protection, Beats is also introducing the Rugged Case (₹7,900). With reinforced sidewalls, an enclosed bottom, and a grippy matte texture, it’s designed to withstand drops and heavy daily use. This model supports the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max and comes in Everest Black, Rocky Blue, Alpine Gray, and Sierra Orange.
Designed for Apple’s New Ecosystem
All three cases are MagSafe compatible and integrate directly with Apple’s new Camera Control, a feature unique to the iPhone 17 family. The timing is deliberate: with Apple pushing its flagship phones deeper into professional content creation, as we argued in My iPhone 16 Pro Is Barely a Year Old, But I’m Upgrading to the iPhone 17 Pro. Here’s why?, Beats’ cases aim to balance protection with utility for both everyday users and creators.
Oliver Schusser, Apple’s vice president of Music, Sports, and Beats, framed the launch as a response to customer demand: “The overwhelming response to our Beats cases proved a core idea: users crave both style and serious utility. With that in mind, we’ve engineered the next generation.”
The new cases also reflect Apple’s growing emphasis on sustainability, shipping in 100% fiber-based packaging made from recycled or responsibly sourced wood fibers.
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