Streaming on OTT platforms from the comfort of one’s home has become more and more popular ever since Covid19 pandemic struck the globe. India too has gone the OTT way and the effect is visible in the streaming trends of the country. Indian households have spent more than 4 hours daily binge-watching their favorite shows, movies, sports, and more in 2022. Amazon Fire TV Streaming Trends Report has gone official which shows what was most watched and searched in India in 2022, also claims that Indians placed 6 search queries every second through Alexa on their Fire TV last year.
According to the report, regional content gained more market in 2022. Fire TV Users watched content in more than 12 languages- Hindi, Tamil, Telugu, Malayalam, and Bengali topping the list.
India chose ‘Comedy’ as the most streamed genre of content. Horror and Cartoons were the other 2 most searched genres.
Top Streamed Movies
1. Pushpa: The Rise
Pushpa: The Rise starring Allu Arjun and Rashmika Mandanna was the most streamed movie on Fire TV in 2022. Made on a budget of Rs. 170 to 250 crore, the film earned Rs. 350 to 373 crore at the box office.
2. Brahmastra: Shiva Part 1
Brahmastra starring Ranbir Kapoor and Alia Bhatt was at the 2nd position. The first part in Ayaan Mukherjee’s Astra verse trilogy saw Shiva fighting mighty forces to save the world.
3. The Kashmir Files
The Kashmir Files starring Anupam Kher was the underdog as the movie made on a limited budget crashed the box office like no other.
Most searched People
1. Shah Rukh Khan
This was King Khan’s year as he not only made a buzz for announcing 3 releases (Pathaan, Jawaan, and Dunki) in 2023, but also was seen in cameos in Rocketry, and Brahmastra.
2. Amitabh Bachchan
The Shaheshah was not far away, as he was the 2nd most searched person last year. Amitabh Bachchan was also seen in Brahmastra, Jhund and Kaun Banega Crorepati.
3. Alia Bhatt
2022 was Alia Bhatt’s year, both professionally and personally. While on the professional front she was seen in Gangubai Kathiawadi, Darlings and Brahmastra, personally she got married to Ranbir Kapoor and became a mother to a baby girl in 2022.
Top searched shows
1. Taarak Mehta Ka Ooltah Chashma
Dilip Joshi continued to entertain the audiences as Jethalal.
Rupali Ganguly and Gaurav Khanna starter Star Plus’ show Anupama continued its ruling streak on ITV.
3. Indian Idol
Indian Idol was in the news for its amazing talent, special guests and entertainment factor.
Most Searched Kids content
1. Motu Patlu
2. Peppa Pig
Indians love free content and this showed as there was a 44% increase in the viewership of free platforms like YouTube, Mini TV, and MX Player.
October saw maximum video streaming during 2022, due to the ICC T20 Cricket World Cup, new content releases around movies, and web series. India Vs Pakistan T20 World Cup match on 23rd October 2022 recorded the highest viewership on a single day and it was also the most streamed content of the year. The other October releases include-
1. Ram Setu
Akshay Kumar’s honest attempt to let Indians know more about their roots.
2. Doctor G
Ayushman Khurana as a male gynecologist breaking the stereotypes yet again.
3. The Rings of Power- season finale
The hype around this one, needed no introduction.
4. Four More Shots Please- season 3
Fabulous foursome back with a overdose of friendship, love, emotions and drama.
5. Maja Ma
Madhuri Dixit made her Amazon Prime debut with an original movie Maja Ma.
6. Mismatched Season 2
Prajakta Koli and Rohit Saraf’s Mismatched Season 2 came back with a 2nd season and everyone loved Dimple and Ravi again.
FIFA World Cup 2022 led to a 10 times increase in the JioCinema streaming on Fire TV.
“From sports, movies, infotainment, and music to soap operas, it’ s great to see customers enjoy voice-search and binge-watch content in multiple languages on their Fire TV devices. These insights inspire us to keep innovating Fire TV for a faster, seamless, personalized, and immersive viewing experience,” said Parag Gupta, Director, and Country Manager for Amazon Devices, India.