Sony and Honda are two big names in terms of Gadgets and the Automobile industry respectively and now these two have come together to design and sell EVs together. The two companies have signed a memorandum of understanding that states their aim. The new company will be formed this year with the sales of the first EV model planned for 2025.
Honda will manufacture the 1st EV model with the new company handling the vehicle’s design, development, and sales, and Sony will make a mobility service platform. The partnership aims to combine Honda’s expertise in making and marketing cars with Sony’s workmanship in image sensors, telecommunications, and entertainment.
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“Sony’s purpose is to fill the world with emotion through the power of creativity and technology,” Sony CEO says in a statement. “Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to make the mobility space an emotional one, and contribute to the evolution of mobility centered around safety, entertainment, and adaptability.”
“The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers,” says Honda CEO Toshihiro Mibe. “We will do so by leveraging Honda’s cutting-edge technology and know-how in relation to the environment and safety while aligning the technological assets of both companies. Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different. Therefore, I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility.”
Both Sony and Honda have humble beginnings in the 1940s when Japan was rebuilding from the ashes of World War 2. Honda was founded by Soichiro Honda, an engineer, industrialist, and reputed nonconformist. Sony was founded by Akio Morita, who co-wrote The Japan That Can Say No, which advocated for a more assertive and prouder Japan and Masaru Ibuka.
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Sony had already been leaving hints that it intends to venture into the automotive world for quite some time now, but this is the company’s first solid move into the automobile industry. Earlier at CES 2020, Sony showed an electric concept car called the Vision-S and followed it up at CES 2022 with the Vision-S 02. At that time Sony announced plans to establish an operating company called Sony Mobility by the spring of 2022 but now it seems that the new Honda partnership has put that on hold for now.
