Leading TV brand, Sony, launched its premium flagship television Bravia OLED A1 series in India. The product’s USP is its seamless one slate design which makes OLED A1 the first TV to be introduced with no speakers, bezels and stand on the front.
The OLED A1 series moves away from the conventional TVs where the speakers are located around the screen. Instead, these OLED’s boast off a unique sound technology with Acoustic Woofers placed on the rear, thereby claiming to be the world’s first large screen TV producing powerful sound from the screen itself.
The two innovative actuators behind the set vibrate the screen to create a sound that’s truly engaging. This allows a perfect unification of picture and sound unattainable by standard TVs.
The visual experience of A1 series is also enriching. Firstly, Sony has eliminated every extraneous element from the TV design providing wide angle view, and secondly, it has used the newly developed 4K HDR Processor X1 Extreme technology that gives 40% more real-time image processing than the renowned 4K Processor X1.4k.
The new 4K HDR X1 Extreme processor ensures it delivers clear & brighter pictures with vivid colors, and excellent dynamic range. The OLED display offers an unprecedented black, blur-less image, with a wide viewing angle.
In addition, Sony Bravia OLED A1 Series will have 4K X-Reality Pro engine, Android TV eco-system based on Android 7.0 Nougat, built-in Chromecast, voice search, USB playback support, a host of ports including four HDMI and future ready for Dolby Vision HDR format. The Dolby Vision feature will be available in the future via a firmware update.
OLED A1 series comes in two screen sizes. The 55-inch model priced at Rs 3,64,900 while the 65-inch model costs Rs 4,64,900. Customers who pre-order either of these two TVs between 1 to 15 August get a Sony PlayStation 4 free.