Snapdeal is facing people’s blunt ire on Twitter over Aamir Khan’s remarks on controversial subject of ‘whether India is becoming increasingly intolerant’ at an award show. e-commerce giant, who roped in Bollywood star to promote its #DilkiDeal campaign, is getting one-star rating on Google PlayStore for its app and a large number of Snapdeal app uninstalls are being reported.
While speaking at the the Ramnath Goenka Excellence in Journalism Awards podium Aamir Khan Said: “Kiran and I have lived all our lives in India. For the first time, she said, should we move out of India? That’s a disastrous and big statement for Kiran to make to me. She fears for her child. She fears about what the atmosphere around us will be. She feels scared to open the newspapers everyday. That does indicate that there is a sense of growing disquiet.”
Soon after this comment, twitterati in India took Mr. Khan to task and started aggresively bashing Bollywood’s Mr. Perfectionist on the social media platform. Some of the fuming netizens demanded Snapdeal to sack him as its brand ambassador. Some of the users also cancelled their existing orders in protest.
Besides un-installations also make sure you rate the App the lowest on Google Play. #NoToSnapDeal #AppWapsi pic.twitter.com/0A9cXRmfhR
— हम भारत के लोग (@India_Policy) November 24, 2015
Hey @Snapdeal, Downrating App is Just d 1st Step. Order Cancelled. Get a Better Brand Ambassador Or #BootOutSnapdeal pic.twitter.com/87Xkkstks2 — ashok (@ashoksolanki45) November 25, 2015
Some people also demanded for a similar reaction for other brands which the Bollywood actor endorses.
I have uninstalled @snapdeal, what about you ? #BootOutSnapdeal pic.twitter.com/FOeW4fcVXP — Vijay Singh (@HIN_DU) November 25, 2015
On twitter, Snapdeal found an unlikely friend in its arch rival Flipkart founder and CEO who tweeted in the support of its competitor in online retial business. According to Flipkart, the observations made by Aamir Khan is his own personal opinion does not necessarily mean the company also feels the same.
This is a flawed logic. Brands don’t buy into brand ambassadors personal opinions. @snapdeal shouldn’t face this https://t.co/Y1sPvnXQgs
— Sachin Bansal (@_sachinbansal) November 25, 2015
I am sure everyone castigating Amir Khan is a true law-abiding nationalist. I am sure they never jump a traffic red light and deep within their heart cater a desire to work for swadeshi firms rather than settling abroad or working for foreign denominations. And of course they are very tolerant. ‘Satyameva Jayate’? ‘Athithi devo bhava’? remember? Then again, he is the guy with an absurd take on AIB roast. -_-