OnePlus now leads premium Smartphone segment with 48-Percent Market Share

By Deepak Singh • Updated On 23 Feb 2018

Like
Comment
Share

According to figures quoted by International Data Corporation’s (IDC), OnePlus managed to capture a staggering 48 percent market share in the premium smartphone segment in India in Q4, 2017. This is certainly a remarkable growth for a nascent brand that

The premium segment here has been defined to include phones that cost $400 (Approx. Rs. 26,000) or more. The segment itself grew by 97% YOY, thus outperforming the overall market growth of 54% YOY.

Vikas Agarwal, General Manager at OnePlus, said, “It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just 3 years of entering the Indian market. It is a great validation of our user-focused approach and online first business model. We are truly humbled and grateful to our business partners and loving community for their continued support.”

Also Read: 6 Upcoming WhatsApp Features That You Must Know

Globally, OnePlus revenue shot up to $1.4 billion with India making the most contribution.

The OnePlus 5 and 5T have been massive success stories simply because they present a premium hardware-software package that simply works for most people. The current crop of OnePlus flagships are capable performers and run one of the best-designed software skins around. The camera is the only week point, but that too is good enough for the price.

Best Phones With Both Dual Cameras And 18:9 Display To Buy In India

Deepak Singh

Deepak has more than 8 years of experience in covering technology for several eminent publications in India. He currently leads an enthusiastic team of young writers at Smartprix and tries to uphold the highest quality standards.

Android 15 Beta: Top 13 Features You Should Know

After the release of the Android 15 Developer Preview 1 and 2, Google has made it available for the general public as well. The Android 15 Beta is available to download on Pixel 6 and newer devices.This is just the beginning of the Android 15 beta updates, and we already have a glimpse of …

OnePlus Tops The Best Selling Premium Smartphone Brand In India, 2018: Counterpoint

Ever since their genesis, Oneplus phones have taken the smartphone world by storm with their flagship killing specs and price tag. They have a cult following and are able to draw large sales too. The leading research firm Counterpoint finds this to be true. Their Market Monitor Service Data for Q4 2018 reports Oneplus as the leader …

Xiaomi & Realme Takes Top Spots in the Indian smartphone market in Q4 2021: Report

Supply chain issues of the chipsets have been a major issue for smartphone manufacturers all around the world. But despite these issues, smartphone shipments grew 11% year-on-year to reach 169 million units in 2021, though the 4th quarter marked a decline of 8%. Interestingly, the Indian smartphone market revenue crossed $38 billion in 2021, which …

OnePlus captures 40 Percent share in premium smartphones segment in Q2, 2018

With OnePlus 6’s grand entry in India this year, the sale of mobile behemoth OnePlus accounted for close to 40 percent of premium phones sold in the Indian market during the second quarter of 2018, according to a report by Hong Kong-based Counterpoint Research. Samsung stood second at 34 percent share in premium segment sales, whereas Apple …

OnePlus 12 To Ship With More RAM Than Most Flagships In The Segment

The OnePlus 12 came out in China on December 5, 2023. However, the brand decided to release the smartphone globally after a month and a half. The latest flagship from OnePlus will hit the Indian market and other regions on January 23, 2024. Ahead of the official launch, we know almost everything about the smartphone, …