You can now watch live TV channels from your preferred content provider on Amazon Fire TV. There will be a ‘Live’ tab alongside options like Movies, Shows, and Apps on the navigation pane. Then, an ‘On Now’ row highlighting the currently live programs on various channels. You can follow the progress of live content from a red bar at the bottom of the thumbnail.

The ‘Options’ row of the ‘Live’ tab will present the Fire TV channel guide. This guide thingy is something you can access through a dedicated button on their Alexa Voice Remote Lite.

These are different presently supported content providers:
• SonyLIV
• Voot
• Discovery+
• NextG TV
• Zee5 (coming soon)

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And all of these offer channels such as:
• Sony SAB HD
• Colors HD
• Nick HD+
• Dangal
• DD National
• News18 India
• MTV Beats HD
• BBC Earth HD,
• Mastii TV Music,
• Discovery
• Zee TV, Zee Cinema, and Zee News (coming soon)

To quickly jump to any channel, you can command, “Alexa, Watch the channel name”.

You could expect more channels and content providers to join this list in the future.

Amazon is rolling out this update to all its Fire TV devices in the country such as Fire TV Stick 4K, Fire TV Stick, and the recently-launched Fire TV Lite.

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“Since launching in India, Fire TV has been offering a vast selection of on-demand movies, TV shows, popular apps, and features to customers. With Live TV integration, we are making this experience even better by providing instant access to popular, real-time content for our customers without having to switch inputs. It enriches the content experience by streaming live TV on the much-loved Fire TV interface, just by asking Alexa. Amazon will continuously expand this selection and offer the best of live TV experiences to our customers,” commented Parag Gupta, Head of Amazon Devices, India.


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