Lenovo To Pull the plug for ZUK sub-brand, All Future Phone To carry Lenovo Moto Branding

By Deepak Rajawat • Updated On 26 Apr 2017

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Lenovo crowd source ideology-based sub-brand Zuk seems to have been given a death sentence by the Lenovo, at least that’s what latest reports suggest. The sensational report is based on Analyst Pan Jiutang comments on the Chinese microblogging website Weibo.

As per the web post spotted by GizChina, A user that goes by the name of @OldCool claimed that there will be no ZUK Z3 model. Renowned Analyst Pan Jiutang than replied on the same post to reaffirm these claims.

Also Read: New Nokia 3310 India Price Revealed, Pre-orders Starts From May 5

Lenovo Z1 launched in India

Lenovo has already announced its plans to brand all of its upcoming smartphones under one umbrella of Lenovo Moto after it faced difficulty in maintaining its margins. The Zuk mobile came into existence in 2015 and in its short lifespan, it managed to push 4 smartphones in China. The sub-brand is not entirely unknown to Indians as a couple of Zuk origin handsets – ZUK Z1 and the Lenovo Z2 Plus – did lanch in India.

ZUK-Shutdown

Even though, the parent company devices to quash Zuk sub-brand, it has plans to retain Zuk UI in future Moto smartphones. Lenovo’s vice-president Alex Chen Yu a few days back suggested that rumored Moto E and Moto C phones could be based on ZUI instead of near Stock UI which we have become accustomed to seeing in Moto phones. It is yet to be seen whether this move is for China or it will be implemented globally.

Also Read: Reasons To Buy And To Not Buy The Moto G5

Deepak Rajawat

Experienced technology journalist with over 7-years of experience. Before embracing online journalism, he has worked with several legacy publications including print editions at Hindustan Times and The Statesman. He also has a keen interest in Sports, which he used to cover with equal enthusiasm in his early career.

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