Instagram is Testing New Unskippable Ads: The Internet Isn’t Happy

Main Image
  • Like
  • Comment
  • Share

Instagram, now under Meta (formerly Facebook), is testing something that’s already making waves—and not in a good way. Reports on Reddit and X (formerly Twitter) reveal that Instagram is rolling out unskippable ads. Yes, you read that right. ADs you can’t skip.

These unskippable ads can pop up when you’re scrolling through Reels, your main feed, or even the Explore page. Unlike the usual ads that you can swipe away in a second, these ads stick around for a full five seconds. Sounds short? Maybe, but users aren’t happy.

Screenshots showing these five-second ads have sparked a lot of frustration online. Many users are willing to leave the app if these ads become a permanent feature. 

Upon tapping the info button next to the timer, a message pops up saying, “AD breaks are a new way of seeing ads on Instagram. Sometimes, you may need to view an ad before you can keep browsing.”

CHECK OUT: Smartwatches With OLED Display in India 2024  

One Reddit user said, “Good that I am leaving Instagram lol, that’s too much.” Over on X, someone else added, “So people will either restart the app or stop using it; nobody is gonna sit through that it’s not YouTube.”

There’s also the side that thinks it’s completely fine for Instagram to integrate ads into its UI. A user on X said, “I honestly think it might be a good thing; won’t be doom-scrolling forever now.”

The idea behind unskippable ads is clear: ensure the ads are seen. But the backlash suggests that this strategy could backfire. If users start closing the app in frustration, Instagram could see a drop in engagement. That’s bad news for a platform that thrives on keeping you scrolling.

SEE ALSO: 20x Zoom Camera Mobile Phones in India 2024

Instagram is still just testing these ads with a small group of users. There’s no word yet on whether they’ll roll this out to everyone. Given the negative feedback, they might need to rethink this move.

In the end, Instagram has to find a balance between making money from ads and keeping users happy. If they push too hard with unskippable ads, they risk driving people away. And in a world where there are plenty of social media alternatives, that’s a risky move.

For now, we’ll have to wait and see how Instagram responds to the backlash. One thing’s for sure: the users have spoken, and they’re not happy.

SEE ALSO: Soundbars Under 10000 Price List in India

You can follow Smartprix on TwitterFacebookInstagram, and Google News. Visit smartprix.com for the latest tech and auto newsreviews, and guides.

Mehtab AnsariMehtab Ansari
Mehtab Ansari is a tech enthusiast who also has a great passion in writing. During his two years of career, he has covered news, features, and evergreen content on multiple platforms. Apart from keeping a close eye on emerging tech developments, he likes spending time at the gym.

Related Articles

ImageHow To Remove App Names in iOS 18 For A Clean Home Screen Look

Apple just released iOS 18’s first public beta, and some users have already got their hands on the upcoming operating system that will ship with the iPhone 16 lineup. The new iOS version brings along several new features, some of which are aimed at making the operating system more customizable. While users can move around …

ImageYouTube Stops Video Playback Upon Detecting Ad Blockers, Suggests Upgrading To Premium

To mitigate ad blockers, YouTube is disabling videos with ad blockers. The video streaming and sharing platform was about to take action in June 2023. However, back then, the platform only commenced with a small-scale experiment of stopping ad blockers. Nonetheless, the platform is acting globally now, preventing non-subscribers from viewing videos without ads. Users …

ImageSpotify just hid song lyrics behind premium subscriptions

In a desperate attempt to force users to upgrade to premium subscriptions, Spotify just made its free tier a little worse. Turns out the audio streaming platform has added song lyrics under a paywall. Pointed by users on Reddit with the changes soon available for others to see, you would need a Spotify Premium subscription to get access …

ImageExclusive: Xiaomi Testing A Disable System Ads Toggle Button

MIUI, now HyperOS, has been a double-edged sword for Xiaomi. Although this feature-heavy Android skin earned it many accolades, it frustrated many users with system-wide ads, which were its monetization streams. However, new developments could indicate that Xiaomi is indeed listening to customer feedback. The company is testing a new HyperOS feature that allows users …

ImageHow To Add Multiple Audio Tracks to Instagram Reels

Meta-owned social media platform, Instagram keeps rolling out new features every now and then to make the experience even more engaging. Recently, Instagram rolled out a new feature wherein users will be able to add not one but multiple audio tracks to their IG Reels. Earlier only one single track could be added to a …

Discuss

Be the first to leave a comment.