The first quarterly results of India’s smartphone market for 2018 are out, and Xiaomi has emerged as a winner yet again, followed by Samsung. The Indian smartphone market saw a total shipment of 30 million units continuing the year-on-year growth of 11 percent, as per the latest IDC report.
“Xiaomi is in a unique position with a diversified channel approach and strong demand in each of the channels. Huawei’s Honor 9 Lite also made into the top 5 online models in its debut quarter 2018 Q1,” said Jaipal Singh, Senior Market Analyst, IDC India in a press statement.
Indian smartphone vendors market share in Q1 2018:
While Xiaomi doubled its volume share to 30.2% year-on-year, Samsung saw flat annual growth to retain its second spot. Oppo takes the third spot with 7.4% and Vivo slips to the fourth spot after its shipments declined by 29.4% from last year.
Other than that, Transsion Holdings also got a notable mention in the list. The firm managed to broke into the top-5 vendors in India with its multiple brands – itel, Tecno, Infinix, and Spice, spread across the online and offline market in the country.
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Furthermore, OnePlus 5 and 5T dominated the high-end segment (Rs 40,000 – Rs 60,000). And, the ultra-high-end segment (which includes smartphones priced at Rs. 40,000+) saw a strong yearly growth of 68%. This was boosted by Samsung Galaxy S9 shipments, according to IDC, and the phone now has 77 percent share in this segment.
In the feature phone market, Reliance remained at the forefront with the market share of 38.4%. Samsung with 10.4% share is a distant second.
The IDC report predicts that the smartphone market will continue to grow in double digits with focus on budget phones continually increasing. Aggressive offline efforts in the ecosystem to make devices more affordable will continue to play a major role.