In the competitive market for smartphones in the Indian subcontinent, it is not a new phenomenon to witness the emergence and decline of brands. However, it is evident that some brands have been able to seize opportunities and grow their businesses whilst others have struggled and disappeared from the market.
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Nokia

Nokia was dominant in the market during the early 2000s and had no real competition. But, the shift towards touch screen smart phones was a major blow for Nokia as it did not anticipate it. As for Nokia, even with efforts to bring back the company using the Windows Phone platform, the company ultimately had to exit the market, given its inability to change the course of consumer preferences and the stiff competition with devices that run on Android and iOS.
BlackBerry

BlackBerry was the epitome of security and professionalism, targeting mainly the professional audience. But this was not to be the case since the introduction of touch screen devices and the Android and iOS operating systems. It failed to adapt to the market changes and adopted touch screen technology that eventually led to its downfall.
Huawei

Huawei had once won the Indian market’s heart with its unique and creative designs, as well as offering a range of products that were feature-rich but inexpensive. Yet, the growing presence of Chinese producers of smartphones became a key threat to Huawei market share. The lack of product development strategies and poor production of quality goods at reasonable prices was a demerit that hurt the company’s sales.
HTC

Once being admired for its sleek design and impeccable technology, HTC had a dedicated fan base in India. However, it faced tough competition from rivals and the lack of wonderful products to sell also affected HTC. According to these factors, the company’s lack of marketing and brand management investment and its inability to adapt to technological change led to its withdrawal from the Indian market.
Sony

The Sony Xperia lineup has been praised for having stylish designs and excellent multimedia features. However, Sony was unable to capture the opportunities created by the demand for affordable and mid-tier smartphones since it concentrated on high-end devices. The company marketed its products at a high price and lacked aggressive marketing strategies, which exposed it to intense competition from similar products from Chinese firms, and hence, reduced sales. Therefore, Sony began to withdraw from the Indian market and stopped selling its Xperia smartphones.
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