Eureka Forbes has launched a new range of air purifiers- Aeroguard Fresh, Aeroguard Breeze, Aeroguard Mist and Aeroguard Wave priced at Rs. 4999, Rs. 12,999, Rs. 17,999 and Rs. 29,999 respectively. This entire range of air purifier will exclusively retail on Snapdeal.
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Company is banking upon new 5-6 stage Active Shield filtration system to draw the sales. As per the makers claim, it can eliminate respirable airborne particles & dreaded airborne infections to make the air 99.9% purer. These air purifiers are capable of removing dust, allergens, chemicals, viruses, odors, and other indoor air pollutants from the air. The Aeroguard range of purifiers comes with dust sensors which monitors air quality in the aear up to 750 sq.ft.
Shashank Sinha, Sr. General Manager Marketing, Eureka Forbes said, “In another three to four years, air purifier would be at least Rs 500 crore market. It is developing gradually. The present domestic market is of around Rs 100-120 crore. Eureka Forbes has over 50 per cent market share and because of the expertise and strength, which we have, I anticipate that we would retain the market leadership.”
Speaking at the launch, Tony Navin, Partnerships and Strategic Initiatives, Snapdeal said, “With the growing concern over rising pollution levels, air purifiers have become extremely relevant to our consumers. Air purifier as a category has grown five times since 2014 on Snapdeal. We are confident that this new range by Eureka Forbes coupled with Snapdeal’s reliable delivery experience will be received very well by our customers across the country.”