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Apple opens 2nd Physical Store in New Delhi: Fans throng to see what the brand will offer

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Apple launched its first-ever physical store in India in BKC Mumbai on the 18th of April. Now, a day later, the brand has opened the doors to its 2nd physical store in the country. Apple Store at the Select City Walk Mall, Saket is now officially open for customers. Apple CEO Tim Cook inaugurated the store at 10:00 AM IST today. He also met customers and clicked photographs with them at the Delhi store launch, just like he did at the Mumbai one. There was a huge line of people excited to see what the Apple store in their city had in store for them.

ALSO READ: Apple opens its 1st ever store in India at BKC Mumbai: CEO Tim Cook present at the launch

Apple Store Saket: How does it look?

Located at a prominent mall, Select City Walk in South Delhi Saket, the store barricade has a unique design that takes inspiration from Delhi’s many gates. Interestingly, the store is half in size as the one opened at the Jio World Drive at BKC Mumbai, but Apple is paying the same rent for both stores. The rent is about 40 lakhs a month. The store is located at F-11 in the Select City Walk, Saket Mall.

The store has a unique curved storefront design and white oak tables displaying products and accessories. The Saket store is also 100% sustainable, just like the BKC one. “Apple Saket and Apple’s operations in India run on 100% renewable energy and are carbon neutral,” Apple claimed in a statement.

Apple Store Saket: Staff

Apple Saket has trained over 70 retail employees from 18 states across India who speak more than 15 languages.

Apple Store Saket: Timings & Offerings

The Apple Saket Store will open at 10:00 AM IST and close at 11:00 PM IST.

The store has a dedicated pickup station, where customers who have placed their orders online can collect them in-store at a convenient time.

The Apple Store Saket will also have a Genius Bar, where customers can make a reservation for hands-on technical and hardware support help from experts.

Apple’s Plans for India

Yesterday, Apple CEO Tim Cook met Prime Minister Narendra Modi as they discussed future plans of Apple for India. The iPhone manufacturer is looking to invest more in the world’s second-largest smartphone market. The tech giant plans to double the employment base at its contract manufacturers in India to around 2 lahks soon.

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